Manager (Media Planning Strategy and Buying) at a Reputable Media Company - Culminate Consulting Company

Posted on Thu 08th Dec, 2016 - hotnigerianjobs.com --- (0 comments)

Culminate Consulting - Our client, a Media Company, is currently recruiting to fill the position below:

Job Title: Manager, Media Planning Strategy and Buying

Location: Lagos

Job Responsibilities
Media Planning:

Development and execution of an effective and efficient above the line campaign strategies in line with the company’s business goals.
Collect and analyze media research data with regards to reach, affinity, ratings, consumer behavior, audience trends and the impact of different media channels.
Consistently reach highest number of people with lowest-cost possible.
Develop the optimal media mix/plan for each campaign to ensure that the company achieves its business goals.
Identify new and effective media opportunities.

Media Budgeting and Buying:

Support the marketing manager in developing and managing media campaign budgets.
Design optimal media buying strategies by negotiating the most cost-effective rates to drive optimal user acquisition cost in each campaign.
Run smooth media material delivery logistics to ensure TV or Radio commercials materials are delivered to the media houses on time.
Quality check all media buying agents’ or media houses invoices to ensure accuracy and compliance.

Continuous Monitoring and Optimization:

Rigorously monitor all media campaigns to ensure compliance with the media schedule.
Relentlessly monitor campaign impacts on relevant business KPI’s and recommend optimizations across active channels on daily, weekly or quarterly basis.

Post Campaign Analysis:

Analyze the results/effectiveness of each campaign and identify key strategic areas of optimizations.
Consistently develop and document hypothesis based on past performance to design optimization tests in future campaigns.

Education and Experience requirements

University Degree in Marketing, Exact Sciences, Math, Engineering or Economics
6-8 years of experience in media strategy development and execution for Multinational accounts that demand data-driven media buying.
Experience in Media planning in other African countries; East/West Africa will be an added advantage.
Experience with Media consumption analysis tools such as Telmar, Media Star etc.
Experience working with consumer research companies a plus.

Application Closing Date
14th December, 2016.

How to Apply
Interested and qualified candidates should send their CV’s to: [email protected]

Note: Candidates should use the position applied for, as heading of the email.

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