Senior Manager, Mass Market Segment at MTN Nigeria

MTN Nigeria - The leader in telecommunications in Nigeria, and a part of a diverse community in Africa and the Middle East, our brand is instantly recognizable. It is through our compelling brand that we are able to attract the right talents who we carefully nurture by continuously improving our employment offerings even beyond reward and recognition.

We are recruiting to fill the position below:

Job Title: Senior Manager, Mass Market Segment

Location: Lagos

Job Description

• Develop and co-ordinate the execution of marketing strategies to drive value and volume growth in the Mass market segments
• Responsible for driving the end to end definition of core proposition (product & pricing), promotion, route to market, campaign and communication strategies to fit with MTNN overall objectives
• Support the Shareholder return strategy by developing and implementing the Division processes that are aligned to achieving all elements on the business score card. (I.e. Grow Market Share, Grow ICT & Data Revenue, Increase EBITDA margins, Assure Revenue, CAPEX Returns Management and Net Subscriber Additions).
• Lead the review of Business Processes (headcount, process optimization etc), to drive efficiency gains to ensure at least 5% reduction in Divisional budget year-on-year.
• Participate in Contract negotiations to reduce cost and drive MTNN Value Creation Philosophy
• Serve MTNN customers and provide solutions to improve the customer experience.
• Partner effectively with MTNN critical high value customers to enhance MTNs Corporate Brand
• Develop strategies and champion customer centric culture across the organization and develop/reform relationships with MTNN internal and external customers to transform the MTNN revenue.
• Drive an increase in MTNN Net Promoter Score
• Strategic Partnerships with MTNN leadership team to drive awareness on expected behaviours and impact on non-compliance on bottom line results and company image/reputation.
• Drive planned strategy for the successful delivery of MTN Group and MTNN transformation initiatives focusing on Customer centricity, including Perfect 10 Project.
• Partner with MTNN Ecosystem Partners to deliver business value.
• Collaborate with other business units in the development of business models for use in MTNN and develop measurement strategies to support ongoing strategy development and project optimization.
• Network and build solid relationships with internal units and relevant third parties (e.g. strategic investors, technical and finance partners, business consultants etc.) and develop a close working relationship with relevant information sources to provide an integrated service.
• Review market and internal conditions and contribute to the development of marketing strategies for consumer segments.
• Develop detailed plans and programs to achieve set targets for profitability, revenue, value and market share, stir up preservation, etc in support of defined marketing strategies.
• Implement strategy for market growth in conjunction with Product Development Managers, Regional Marketing and other stakeholders.
• Define market needs based on relevant value proposition packages for each segment.
• Commission and understand its research as it concerns market segment, collate and understand competitive activity and develop proactive strategies against competition.
• Develop strategy for promotional campaigns to acquire new customers and encourage its usage amongst existing customers.
• Develop and execute promotions, advertising, direct marketing, sponsorships, events, public relations and other tools to gain further access into the market.
• Customize and differentiate MTNN products and its services in the market.
• Design customer lifecycle extension plan so as to take advantage of market opportunities.
• Establish strategy for marketing communication and increase its access by using conventional and non-conventional media.
• Monitor the strategy for the execution of mass market and emerging market against stipulations.
• Perform programmes in conjunction with the Regions and Sales & Distribution Division
• Continuously seek self-professional development to sharpen skills and capabilities in a versatile and evolving digital landscape.
• Identify sales training and development needs and manage skills enhancement programmes for the virtual sales team to ensure enterprise sales targets are fully met.
• Review performance of individual team members and complete appraisals in accordance with the employee performance appraisal procedures and time schedules.

Job Condition

• Normal MTNN working conditions.
• May be required to work extended hours.
• Regional, national and international travel.

Experience & Training
Education:

• First degree in Marketing or any Social Science discipline
• Fluent in English and language of country preferable

Experience:

• Minimum of 10 years working experience comprising:
• Manager track record of 3 years or more; with at least 3 years in relevant sector/ industry
• 4-6 years Segment management experience
• 4 years experience in Telecoms marketing, strategy development and implementation
• Relevant experience in advertising materials production and management

Training:

• Segment Strategy and marketing training
• Marketing Management and decision making courses
• Presentation skills
• Management development programmes

Minimum qualification

• BA, B.Ed, B.Sc or HND.

Application Closing Date
23rd February, 2017.

How to Apply
Interested and qualified candidates should:
Click here to apply online