Digital Acquisition Lead at a Leading Commercial Bank - Michael Stevens Consulting

Posted on Tue 21st Feb, 2017 - hotnigerianjobs.com --- (0 comments)

Michael Stevens Consulting - Our client, a leading Commercial Bank, is recruiting to fill the position below:

Job Title: Digital Acquisition Lead

Location: Lagos

The Role

Shaping and delivering an overarching marketing and digital customer acquisition strategy for the unit, whilst analyzing and reporting on all marketing activity, using insights to drive decisions
Work closely with the commercial and development teams to ensure a consistent brand message and customer experience is delivered across all marketing channels including offline platforms, social community etc.
Develop the units brand presence through targeted digital marketing campaigns, optimized content and high performing channels using innovative thinking and influencing skills

Key Responsibilities

Customer acquisition through advanced digital marketing
Lead marketing in the digital space, working with several partners and agencies. In this role, you will lead implementing, optimizing and managing all digital / online marketing channels including SEO, PPC, affiliates, email, display and mobile channels
Build innovative digital marketing strategies and driving these strategies through to delivery in line with marketing budgets
Utilize advanced web and mobile analytics to optimize budgets and marketing ROI
Analyze digital/ online trends and customer behavior and refining digital strategies to take advantage of opportunities identified

Qualifications

B.Sc/ BA from a reputable institution
A Masters Degree in Business Administration

Experience:

7+ years' experience in consumer marketing with at least 4+ years specifically in digital marketing in e-commerce, telecoms, retail banking, digital marketing agency or related industries where core KPI is digital customer acquisition
Experience working in an e-commerce/telecoms environment with transactional websites strongly preferred

Skills & Competencies:

Deep expertise across all areas of digital acquisition marketing including PPC, SEO, Social, Content Marketing, Affiliate Marketing and funnel optimization
Depth of knowledge around broader marketing and brand communication will be required
Strategic thinker, with proven experience of designing and implementing digital strategies
Strong analytical and research skills are essential alongside team management skills and experience of project/program management and relationship management including managing suppliers and third party partners
Experience of working in an e-commerce/telecoms environment with transactional websites strongly preferred
Excellent communication skills in order to liaise with internal stakeholders and manage external agency relationships

Application Closing Date
7th March, 2017.

Method of Application
Interested and qualified candidates should forward brief, but comprehensive Resume to: [email protected] with the job title as subject.

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