Digital Marketing Specialist at Adexen Recruitment Agency

Posted on Fri 28th Apr, 2017 - hotnigerianjobs.com --- (0 comments)

Adexen Recruitment Agency - Our client, a large company operating in West Africa, specialised in the importation and distribution of fast moving consumer goods for the best multi-nationals in the world.

We are recruiting to fill the position below:

Job Title: Digital Marketing Specialist

Job Reference: 1257
Location: Lagos
Industry: FMCG
Function: Commercial & Communication

Job Description

The Digital Marketing Specialist is responsible for all aspects of the company’s brand initiatives across digital media platforms.
Creating, executing and controlling integrated digital marketing initiatives. Come up with innovative, compelling digital marketing concepts, develop and implement digital brand marketing campaigns in close collaboration with the brand team.
Develop and execute local digital marketing ideas in close collaboration with the respective Specialist in Sports, Culture, Communications, Brand, Consumer Collecting and Trade Marketing.

Responsibilities

Develops and delivers a well rounded digital marketing plan for key brand properties which is aligned with the advertising plan together with the Digital Manager and the Country Specialists
Develops and implements great stand-alone digital ideas that engage consumers with the product / brand on different digital platforms
Constantly identifies, analyzes and aligns the latest digital marketing trends and emerging technologies, seeks out new opportunities and applies them to the strategy in alignment with the local team
Benchmarks best practice examples in and outside the world of relevant advertising digital media activities
Plans, executes and analyses all digital marketing activities on the local market
Creates and/or adapts concepts
Briefs digital agencies
Develops a cross marketing plan (own, earned, paid)
Aligns embedding into social campaigns and own channel activities with local team/Digital Media Manager
Monitors effectiveness and results
Reports to stakeholders on projects, planning and results

Expectations

University degree in Marketing, Communications, Computer Engineering and/or a related discipline
Minimum 4 years work experience in the digital field, preferably as a Digital Media/Interactive Marketing manager or Digital Brand Manager
Experience and an excellent eye for detail in web and digital media. An understanding of productions across all digital mediums is desired
Excellent understanding of paid/earned/owned media landscape and in deep knowledge of marketing and advertising trends and opportunities in Digital
Excellent know how of brand marketing, digital campaigns across owned, paid and earned media
Excellent organisational and project planning/management skills coupled with the ability to work in a self-directed manner
Experience in campaign reporting
Ability to work and build relationships with a range of partners, stakeholders and external contractors
Ability to influence and advise wider team
Highly efficient and effective project management and organisational skills
Fluent in written and spoken English

Application Closing Date
Not Specified.

How to Apply
Interested and qualified candidates should:
Click here to apply online

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