Regional Trade Marketing at RS Hunter Limited

RS Hunter Limited, a firm committed to offering full HR outsourced services to take away the day to day challenge of finding the right people. At RS Hunter we believe our clients have the resources, what we do is to galvanise, advice and, partner with our clients to understand the peculiarities of their businesses and then find the best solutions and best HR strategies that work.

RS Hunter is recruiting to fill the position of:

Job Title: Regional Trade Marketing

Location: Lagos

Job Role
To achieve business goals and brand saliency by devising strategies for the specific region, in line with the overall brand strategy and subsequently plan and implement the same at the regional level.

Key Responsibilities:

• Develop country visibility plan:
• PICOS development
• Develop brand execution guidelines by outlet type & category
• Brand collateral requirements
• Costing of brand collateral
• Visibility budget
• Procurement logistics & deployment
• Visibility targets
• Set monthly rollout targets
• Deployment timelines
• Zone plans
• Granulate plan to zone level
• Market Visits and Audit

Branding:

• Identify and evaluate branding opportunities across various channels within the region.Conduct audit of the various channels to ensure all Branding is as specified.
• Implementation of Company’s Retail Store Strategy
• Rollout of Company’s stores as per set brand guidelines ( Expo, Express+, Express, ARPP, XPOD)
• Ensure implementation of brand guidelines and superior look & feel for ( Trade, Express+, Express, ARPP, XPOD)
• Key project team member for rollout of Company’s retail stores

Visibility/Noticeability:

• Ensure Top of Mind Awareness (TOMA) target is achieved within given timelines.
• Ensure visibility across all channels in the region.
• Develop innovative ways of ensuring the brand is visible.
• Calculate ROI for all visibility projects.
• Conduct periodic audit to ensure that outdoor material are up to date and meet specified standards
• Innovation Copied from: www.hotnigerianjobs.com

New Product Launch:

• Provide support for Sales team with regards to taking new products to market with the desired impact using innovative means.
• Deployment of support collateral material
• Defining type of collateral to be used in trade
• NFA & P.Os for support collateral
• Target setting on no. of outlets for collateral deployment
• Placement of material through agencies or sales team
• Removal of materials for expired campaigns through agencies or sales team

Communication:

• Ensure that all communication for the region is simple and easily understood by all target audience
• Ensure communication is done in relevant local languages to ensure reaching wider target audience.
• Ensure that all Marcomms activities take place, monitored and ensure quality assurance

Sponsorship:

• Ensure Co branding partnerships are well leveraged in the regions
• Identify and leveraging suitable sponsorship opportunities to help project brand visibility/generate ROI

Reporting & Capacity Development:

• Design regional and zonal trade-related promotions and campaigns with an objective of improving brand adoption and top of mind
• Market visits & coaching of Regional teams
• Updated country visibility dashboard & trackers
• Monthly visibility review with RMMs to assess performance against set targets
• POS Allocation Reports Copied: www.hotnigerianjobs.com
• POS Deployment Reports
• Deployment targets updates
• Retail audit scores updates
• Internalization of PICOS by all sales team members & RMMs
• Facilitate PICOS workshops to sales team & region TMMs
• Visibility planning & execution capability at zone level

Education & Experience:

• A recognized university degree, an MBA will be an added advantage
• At least 5-7 years working experience Trade Marketing/ Brand Management experience Ability to identify the most cost effective means of reaching base within allocated region
• Capacity to ensure adoption of brand and improve top of market awareness

Other Requirements:

• Achieving Business Success
• Delighting the customer
• Displaying Entrepreneurial Spirit

Application Closing Date
30th May, 2013

How To Apply
Interested candidates should send CV to: vacancy@rs-hunter.com using job title as subject.