Regional Trade Marketing (North Region) at RS Hunter Limited

RS Hunter Limited is recruiting to fill the following position:

Job Title: Regional Trade Marketing (North Region)

Location: Lagos

Responsibilities

• To achieve business goals and trade marketing/brand saliency by devising strategies for the specific region, in line with the overall trade marketing/brand strategy and subsequently plan, implement and evaluate the same at the regional /zonal level.

Key Accountabilities

• Branding Ensure Top of Mind Awareness
• (TOMA) target is achieved within given timelines.
• Monitor on-going campaigns & media support and provide objective benchmarks versus completion on SOV/SOE
• Identify and evaluate branding/media opportunities across various channels within the region
• Conduct audit of the various channels to ensure all Branding is as specified.

POS Visibility Ensure Optimum visibility across all channels in the region

• Develop innovative ways of ensuring the brand is visible in the market place in line with agreed PICOS.
• Track and monitor the execution of POS materials at the Zone & regional level; send timely reports to HQ
• Evaluate and determine ROI for all visibility initiatives
• Conduct periodic audits with documented reporting to ensure that outdoor materials are up to date and meet specified standards
• Plan corrective action should any gaps be identified

Product Launch Activation

• Design Marcomms launch plan for all new products at the regional level, ensuring speed and reach.
• Provide support for Sales team with regards to taking new products to market with the desired impact using innovative means (Brand Activation & POS execution

Brand Communication

• Ensure that all communication for the region is simple, easily understood and relevant to the desired target audience
• Ensure communication is done in relevant local languages to ensure reach of a wider target audience.

Brand & Sponsorship

• Champion all National Sponsorship initiatives as it applies to the specific region
• Identify and leverage suitable sponsorship opportunities to help project brand visibility/generate ROI in the region
• Ensure Co-branding partnerships are well leveraged in the regions

Regional Promotions and Activities

• Design regional and zonal promotions and campaigns with an objective of improving brand adoption and top of mind awareness amongst target audience.
• Project-manage all promotions and campaigns ensuring adherence to guideline, deadlines and set KPIs’.
• Develop evaluation reports on all promotions and campaigns reporting ROI and KPI achievement and forward recommendations

Outlet Activation

• Design on implement a live retail outlet data capture strategy that will be used for effective planning.

Requirements

• A Bachelor's Degree.
• An MBA will have added advantage
• At least 7-10 years working experience Trade Marketing/ Brand Management experience Ability to identify the most cost effective means of reaching base within allocated region
• Capacity to ensure adoption of brand and improve top of market awareness Achieving Business Success
• Delighting the customers
• Displaying Entrepreneurial Spirit
• An eye for detail
• Strong interpersonal skills

Application Closing Date
25th October, 2013

Method Of Application
Interested and qualified candidates should send their applications and CVs to: [email protected] using Job Title as the Subject of the mail.