Trade Marketing Manager at Adexen Recruitment Agency

Adexen Recruitment Agency - Our client is one of the largest spirits company in the world,owners of 140 brands of which several are global iconic brands across flavors. The company has twenty-one brands in its portfolio that sell more than a million cases each year.

Adexen Recruitment Agency is mandated by Adexen Recruitment Agency is mandated by a world leader in the Alcoholic Beverages industry to recruit a Retail Development Manager for its operations in Nigeria.

Job Title: Trade Marketing Manager

Job reference n°: 625
Location: Lagos, Nigeria
Function: Commercial & Communication

Job Description

• Prepare the annual Trade Marketing Plan for all trade channels.
• Support the development and execution of the Trade marketing plans in the market acting as the interface between brand marketing and sales hub.
• Recommend the corrective actions to capture growth opportunities and adapt the company's Trade-marketing plans in all trade channels.
• Ensure the plans are communicated clearly and timely to the sales team and that clear priorities are established.
• Accountability for end-to-end flawless execution through leadership and coordination of respective functions and stakeholders.
• Lead the planning and execution of priority brand activities across the respective channels.
• Ensure the company own the right promotional slots in the trade channels and conduct the right activation
• Evaluate ROI and effectiveness of key programs and identify the most effective programs for sell-in and sell-through.
• Track and report the sales of competitive products within the trade channels each month.
• Give update of pricing and/or its fluctuations of competitive brands in the market
• Track promotional investments within specified trade channels and recommend steps to optimize performance within these channels.
• Fully responsible for timely measurement and evaluation of programmes within all the trade channels and ensuring that learning's applied to maximize new opportunities
• Execute and fulfil all of the committed sell-through programs jointly developed with field sales.
• Ensure that all outlets are properly merchandised and coordinate other specific follow-up with the sales team
• Evaluate ROI and effectiveness of new product commercialization programs and identify the most effective programs for sell-in and sell-through
• Accountable for establishing and recommending goals for all key sales programs within the channels
• Develop selling kits and point of sale materials that are consistent with Sales and Marketing objectives to gain the desired results from the trade channels.
• Own operational marketing in the trade channels: sales drivers, activation programs, and POS execution.
• Support the Country manager in the decision making process by coordinating feedback through direct interaction with Field Sales and Brand Marketing.
• Accountability for Advertisement & Promotion /Budget spends with all trade channels.

Requirements

• A good degree in marketing or related field.
• Minimum of 5-7 years cognate experience with a technical and commercial skills.
• Strategic/cross functional; ability to understand the company and brand strategies and interpret into practical value creating commercial priorities.
• Budget management and good IT skills.
• Demonstrate high integrity and build great relationship with internal and external partners.
• Be imaginative in finding solution to issues, anticipating trends and opportunities, and pursuing opportunities for the business.
• Ability to create focus and clarity for team, with clear communication on on-going activities to provide context.

Remuneration

• Attractive package.

Application Closing Date
Not Stated.

Method of Application
Interested and qualified candidates should:
Click here to apply online