Business Development Manager (Clinical Background) at Center for Psychological Medicine

Synapse Services is a “Center for Psychological Medicine”, based within the Abuja metropolis, that specializes in the provision of psychological and counseling services, inpatient facilities/treatment and rehabilitation services. We retain the services of a robust mixture of local and internationally trained staff that provide excellent, client focused services to treat all forms of disorders related to your mental health.

Job Title: Business Development Manager (Clinical Background)

Location: Abuja

Role:
The key role of the Business Development Manager will be to develop and grow new and existing businesses of the hospital.

Business Development:

• Develop short and long-range management and organization plan to define responsibilities and business activities consistent with hospital goals and objectives
• Assist in developing annual budget and management plan to increasing market share of the hospital.
• Assist in developing and maintaining psychiatrist, psychologist and other allied mental healthcare professional relations, both inside and outside the hospital and amongst sector actors.
• Prepare and make presentation to prospective clients and network to increase Synapse’ visibility.
• Conduct marketing research and analyze activities to ensure that the hospital is competitive in the marketplace, on a local and national basis.

Marketing:

• Develop, implement, and monitor systems that ensure access to the facility & network of Synapse Services.
• Develop plans to market the services of the hospital beyond its immediate geographical catchment area
• Will enthusiastically develop and maintain strong business and referral relationships with physicians, discharge planners and the medical community
• Ensure customer communication occurs with a primary focus on increasing market share and revenue
• Develop & monitor relationship management plans & strategies to in line with Synapse’s organizational strategies.
• Ensure facility has adequate marketing tools and develop appropriate collaterals.
• Identify daily customer service needs and develop/ensure immediate response.
• Responsible for tactical and strategic market planning.
• Develop and implement a tracking system for recording inquiries, referrals, admissions and outcomes for marketing purposes.
• Undertake market research and competitor analysis, draw conclusions from this, suggest changes and improvements and review activities to feed into forward planning.

Supervision:

• Supervise and direct the Business Development/marketing team and assure contacts are completed as assigned within time frame.
• Create a database of sector actors, National Doctor’s Association, Government and Private Hospital, and other Health facilities.
• Monitor activities of the Business Development team to assure successful strategies are implemented to meeting all set financial targets.
• Evaluates each team member’s effectiveness and develop action plan for success.
• Must ensure team work to meet or exceed set targets
• Approve or carry out all tours/visits to Synapse Services by group or organizational prospect to increase referral potential clients.
• Submit monthly, quarter and annual report on Sales/Marketing activities highlighting achievements and challenges.

Candidate should:

• Be comfortable working in a complex and highly competitive environment
• Have a strong understanding of the business drivers relevant to a private hospital, ideally through experience in a private hospital setting.
• Be able to work with a great deal of autonomy.
• Have significant experience in a healthcare environment at senior level, with some experience in a sales or a business development environment
• Demonstrate a high level of commercial awareness within the healthcare environment
• Demonstrate a significant knowledge of sales and a proven record of sales ability

Qualification:

• An MBBS or a good degree in Medical Sciences, Marketing or Business Administration with at least 3 years working
• Clinical Background (Educational or practical) is desirable though not mandatory
• Demonstrated experience in business development, ideally in the health care industry
• Computer literate with demonstrated ability in generic computer packages such as Microsoft Office and the use of social media

Skills:

• A strong focus in relationship management, and customer service
• Demonstrated business acumen
• Demonstrated experience in developing and implementing new business models
• Excellent written and verbal communication skills using persuasion and motivation
• Highly developed problem solving skills
• Strong Influencing and negotiating skills
• Strong leadership skills
• Team player

Application Closing Date:
20th August, 2014

Method of Application
Interested and suitable qualified applicants should send their CV with a covering letter to: [email protected]
Please write 'Business Development Manager' on subject area
Closing Date: 20th August 2014, early applications are encouraged and would be treated with preference.