Brand Manager at Promasidor Nigeria Limited

Posted on Fri 27th Jan, 2012 - hotnigerianjobs.com --- (2 comments)

Promasidor is a multinational foods giant holding leading positions in the Nigerian Diary, Cocoa Beverages, Seasoning and Tea markets. Our brands have found their way to home and hearts of millions of consumers.

As part of our continuous growth, we currently seek the services of talented individuals without an appetite and passion for brand marketing to fill important roles within the marketing function.

Job Title: Brand Manager

Work Location: Head Office

Objectives

To support the Manager, Brands Group in developing, executing and evaluating annual activity plans for brands/products, which deliver annual brand performance goals (awareness, equity, volume, market share, etc.) amongst the target audience.

Responsibilities

Describe the principal duties expected of this role & quantitative aspects which signify its scope, such as volume, profit, budget

1. Brand plans: Execute approved marketing activities for brands/products, particularly below-the-line programmes. Plan, activate and monitor regular sampling programmes as appropriate for brands/products. Ensure core/major activities are evaluated and learnings captures for future brand planning.

2. Marketing insight: Monitor and report on brand health, including competitor monitoring, using agreed attributes and format. Use consumer insight to inform development of marketing programmes for brands/products. Provide market information with which to report on the performance of brands/products.

3. Competitor monitoring: Track competitor activities in the sector and assist the Manager, Brands Group, in developing response strategies to protect the position of brand/product.

4. Budget: Manage marketing budgets to execute annual activity plans for brands/products, on budget and on time. Monitor expenditure against agreed activities and provide regular reports to the Manager, Brands Group.

5. Results: Execute below-the-line activities for brands/products and evaluate performance against activity objectives.

Financial scope: Responsible for managing marketing expenditure allocated to brands/products.

Reporting To: Manager Brands Group

Requirements

Education

Minimum second-class Bachelor’s degree from a reputable university, either in Nigeria or abroad. Postgraduate qualification in Marketing would be an advantage if the first degree is not in a related field.

Experience

3-5 years’ work experience in a reputable company, preferably FMCG, of which at least 2 must be in the Marketing function. Sales and/or Operations experience would be an advantage.

Knowledge

Interpreting data and information
Preparation of annual marketing/activity plans
Development and execution of consumer and trade promotions and POS material
Third-party supplier management
Managing budgets and expenditure
Working in teams
Understanding of research techniques
Presentation skills
Microsoft Office suite – Word, Excel and PowerPoint

Skills & Personal Attributes

Self-motivated
Analytical
Articulate – verbal and written
Able to interact with a range of people (interpersonal skills)

Application Deadline
7th February, 2012

Method of Application
Interested and qualified candidates shoud:
visit: http://careers.promasidor-ng.com and click on Careers

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