Business Development Manager at Synapse Services

Synapse Services is a “Center for Psychological Medicine”, based within the Abuja metropolis, that specializes in the provision of psychological and counseling services, inpatient facilities/treatment and rehabilitation services. We retain the services of a robust mixture of local and internationally trained staff that provide excellent, client focused services to treat all forms of disorders related to your mental health.

We are currently in the process of opening a 56 bedded unit and we would currently need:

Job Title: Business Development Manager

Location: Abuja

Role

• The key role of the Business Development Manager will be to develop and grow new and existing businesses of the hospital and to manage its business Franchise being introduced to Nigeria.

Marketing:

• Develop, implement, and monitor systems that ensure access to the facility & network of Synapse Services.
• Develop plans to market the services of the hospital beyond its immediate geographical catchment area.
• Enthusiastically develop and maintain strong business and referral relationships with physicians, discharge planners and the medical community.
• Ensure customer communication occurs with a primary focus on increasing market share and revenue.
• Develop & monitor relationship management plans & strategies to in line with Synapse’s organizational strategies.
• Ensure facility has adequate marketing tools and develop appropriate collaterals.
• Identify daily customer service needs and develop/ensure immediate response.
• Responsible for tactical and strategic market planning.
• Develop and implement a tracking system for recording inquiries, referrals, admissions and outcomes for marketing purposes.
• Undertake market research and competitor analysis, draw conclusions from this, suggest changes and improvements and review activities to feed into forward planning.

Business Development:

• Develop short and long-range management plans to define responsibilities and business activities consistent with hospital goals and objectives.
• Assist in developing annual budget and management plan to increasing market share of the hospital.
• Assist in developing and maintaining psychiatrist, psychologist and other allied mental healthcare professional relations, both inside and outside the hospital and amongst sector actors.
• Prepare and make presentations to prospective clients and networks to increase Synapse’ visibility.
• Conduct marketing research and analyze activities to ensure that the hospital is competitive in the marketplace, on a local and national basis.

Franchise Management:

• Oversee all functions of sales, marketing and brand management for the products
• Develop Strategic marketing plans and great awareness for the products
• Forecast sales targets and ensure they are met by the sales team
• Identify opportunities for campaigns, products and distribution channels that will lead to an increase in sales
• Develop and execute a business development plan to achieve set performance targets and objectives that will support market penetration, market development & product/service development.

Supervision:

• Supervise and direct the Business Development/marketing team and assure contacts are completed as assigned within time frame.
• Create a database of sector actors, National Doctor’s Association, Government and Private Hospital, and other Health facilities.
• Monitor activities of the Business Development team to assure successful strategies are implemented to meeting all set financial targets.
• Evaluates each team member’s effectiveness and develop action plan for success.
• Must ensure team work to meet or exceed set targets.
• Approve or carry out all tours/visits to Synapse Services by group or organizational prospect to increase referral potential clients.
• Submit monthly, quarter and annual report on Sales/Marketing activities highlighting achievements and challenges.

Others:

• Perform managerial, research duties as assigned
• The post holder will be expected to look into the NGO (www.reconnecthdi.org) and any additional projects that may require the post holder’s attention.

Candidate should:

• Be comfortable working in a complex and highly competitive environment
• Have a strong understanding of the business drivers relevant to a private hospital, ideally through experience in a private hospital setting
• Be able to work with a great deal of autonomy
• Have significant experience in a healthcare environment at senior level, with some experience in a sales or a business development environment
• Demonstrate a high level of commercial awareness within the healthcare environment
• Demonstrate a significant knowledge of sales and a proven record of sales ability
• Have strong Brand Management knowledge and experience
• Should be outgoing, friendly and exceptional at building rapport
• Have the ability to work with goals, targets and deadlines

Qualification

• A master’s degree preferably in Marketing or Business Administration with at least 3 years relevant working experience
• Clinical Background (Educational or practical) is desirable though not mandatory
• Demonstrated experience in business development, ideally in the health care industry
• Computer literate with demonstrated ability in generic computer packages such as Microsoft Office and the use of social media

Skills:

• A strong focus in relationship management, and customer service
• Demonstrated business acumen
• Demonstrated experience in developing and implementing new business models
• Excellent written and verbal communication skills using persuasion and motivation
• Highly developed problem solving skills
• Strong Influencing and negotiating skills
• Strong leadership skills
• Team player

Remuneration
N90, 000 - 150, 000 depending on experience

Application Closing Date
30th December, 2014

How to Apply
Interested and suitably qualified applicants should send their CV's with a covering letter to: [email protected]