Knowledge and Insights Manager at Coca-Cola Company

The Coca-Cola Company (NYSE: KO) is the world's largest beverage company, refreshing consumers with more than 500 sparkling and still brands. Led by Coca-Cola, the world's most valuable brand, our Company's portfolio features 15 billion dollar brands including Diet Coke, Fanta, Sprite, Coca-Cola Zero, vitaminwater, Powerade, Minute Maid, Simply, Georgia and Del Valle. Globally, we are the No. 1 provider of sparkling beverages, ready-to-drink coffees, and juices and juice drinks. Through the world's largest beverage distribution system, consumers in more than 200 countries enjoy our beverages at a rate of 1.7 billion servings a day. Together with our bottling partners, we rank among the world's top 10 private employers with more than 700,000 system employees.

At The Coca-Cola Company you can cultivate your career in a challenging and dynamic environment. We are the largest manufacturer and distributor of nonalcoholic drinks in the world-selling more than 1 billion drinks a day. Unlock your full potential with a future-focused company that is known and respected throughout the world.

We are recruiting to fill the position of:

Job Title: Knowledge and Insights Manager

Job ID: 30072_160984
Location: Lagos
Job Type: Full Time

Job Summary

• Provide the Franchise with leading edge consumer insights, research processes and tools that facilitate decision-making against business needs and provide in-depth understanding of market dynamics and consumer needs/wants/insights.
• Utilise understanding of consumer insights and global trends in order to identify key issues and opportunities for profitable brand growth.
• Determine appropriate market research methodologies and techniques by leveraging input from research suppliers and internal experts to derive optimal research protocols.

Key Duties/Responsibilities

• Assess strategic consumer opportunities that are currently untapped by the System and leveraging consumer research in order to identify new volume and profit growth areas (e.g. new beverage sub-categories, new package opportunities)
• Steward the development and implementation of insights, research processes and procedures across the Franchise
• Oversee all Franchise research initiatives and lead function's capabilities (Agencies and People) to ensure they deliver against business needs
• Establish and maintain a Brand/Consumer/Customer and Competitor knowledge base to support consumer and business strategies through Market Intelligence
• Work with the Business Planning Team to facilitate management decision guidance by developing and testing hypotheses based on business knowledge (quantitatively and/or qualitatively)
• Ensure global/BU-wide learning's and trends are reviewed and shared across the stakeholders within the System
• Support the development of Franchise Business Plans and Strategic Management Reviews for categories and brands
• Develop and Manage the Research Budget
• Analyse and interpret research results to deliver business case needs
• Negotiate contracts with third parties in order to provide the Company with necessary marketing opportunities and services
• Lead the development of research capabilities and understanding within the brand team.

Financial/ Job Scope:

• Accountable for Research Budget.

Organization Impact/ Influence:

• Extensive High Level Strategic / Operational Interaction with: CEWA BU Marketing Director, Global & Group Brand/Function Directors, Franchise Marketing & Operations Teams, Bottler Management.
• Nature and Purpose of the Interaction: Provide leading consumer and business insights to facilitate achievement of planned objectives.

Supervisory Responsibilities:

• Direct Reports (Position Titles, not names): None.
• Supporting Service: Marketing Team, Research Agencies.

Job Requirements / Qualifications

Technical Skills:

• Establish and Drive Research Management within the franchise
• Identify, Modify and Implement Research Tools
• Monitor Implementation of Research Process
• Support Insight Development

Leadership Behaviors: Leader of Others:

• Drive Innovation - Generate new or unique solutions and embrace new ideas that help sustain our business (encompassing everything from continuous improvement to new product and package innovation)
• Collaborate with the System, Customers and Key Stakeholders - Develop and leverage relationships with stakeholders to appropriately stretch and impact the System (Company and Bottler)
• Act Like an Owner - Deliver results, creating value for our brands, our System, our customers and key stakeholders
• Inspire Others - Inspire people to deliver our mission and 2020 Vision, demonstrate passion for the business and give people a reason to believe anything is possible
• Develop Self and Others - Develop self and support others' development to achieve full potential

Educational Requirements

• Bachelor's Degree.

Required Experience:

• 7-8 years job experience, at least 5 years as a Research Manager in FMCG or Consumer Research industry.

Cultural Diversity

• Has worked most of his/her career in a collaborative working situation, in which different viewpoints from a range of stakeholders needed to be taken into account to arrive at a productive solution.

Analysis:

• Marketing Research Application: Ability to leverage research results into actionable marketing and business needs.
• Forecasting: Knowledge of and ability to apply information and procedures used to forecast consumer behaviors.

Travel Requirements:

• Significant travel may be required within and outside the Franchise.

Application Closing Date
24th February, 2015.

How to Apply
Interested and qualified candidates should:
Click here to apply online