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Brand Manager at Promasidor Nigeria Limited

Posted on Tue 10th Mar, 2015 - hotnigerianjobs.com --- (0 comments)


Promasidor Nigeria Limited, a major player in the Nigeria Food & Beverage Industry, and a member of the 30 years old Promasidor group, present in 30 countries pan-Africa.

We are recruiting to fill the below position:

Job Title: Brand Manager

Ref No: BM032015
Location: Lagos
Reporting To: Category Manager - F&E

Objectives
To support the Category Manager, in developing, executing and evaluating annual activity plans for brands/products, which deliver annual brand performance goals (awareness, equity, volume, market share, etc.) amongst the target audience.

Responsibilities

Describe the principal duties expected of this role & quantitative aspects which signify its scope, such as volume, profit, budget

1.) Brand Plans:
  • Execute approved marketing activities for brands/products, particularly below-the-line programmes.
  • Plan, activate and monitor regular sampling programmes as appropriate for brands/products.
  • Ensure core/major activities are evaluated and learnings captures for future brand planning.
2.) Marketing insight:
  • Monitor and report on brand health, including competitor monitoring, using agreed attributes and format.
  • Use consumer insight to inform development of marketing programmes for assigned brands/products.
  • Provide market information with which to report on the performance of assigned brands/products.
3.) Competitor monitoring:
  • Track competitor activities in the Dairy sector and assist the Category Manager, in developing response strategies to protect the position of assigned Brand.
4.) Budget:
  • Manage marketing budgets to execute annual activity plans for assigned brands/products, on budget and on time. Monitor expenditure against agreed activities and provide regular reports to the Category Manager.
5.) Results:
  • Execute below-the-line activities for assigned brands/products and evaluate performance against activity objectives.
6.) Financial Scope:
  • Responsible for managing marketing expenditure allocated to assigned brands/products.
Requirements
Education
  • Minimum second-class Bachelor's degree from a reputable university, either in Nigeria or abroad.
  • Postgraduate qualification in Marketing would be an advantage if the first degree is not in a related field.
Experience:
  • 3 - 5 years cognate Marketing experience, with at least 2 -3 years hands on Brand Management Experience.
Knowledge:
  • Interpreting data and information
  • Preparation of annual marketing/activity plans
  • Development and execution of consumer and trade promotions and POS material
  • Third-party supplier management Managing budgets and expenditure
  • Working in teams
  • Understanding of research techniques
  • Presentation skills
  • Microsoft Office suite - Word, Excel and PowerPoint
Skills & Personal Attributes:
  • Self-motivated Analytical Articulate - verbal and written.
  • Able to interact with a range of people (interpersonal skills).
Application Closing Date
24th March, 2015.

Method of Application

Interested and qualified candidates should:
Click here to apply online

Note: When the Page Opens, Click "Careers" to Open the Job.

  

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