Master Brand Specialist at MTN Nigeria

MTN Nigeria - The leader in telecommunications in Nigeria, and a part of a diverse community in Africa and the Middle East, our brand is instantly recognisable. It is through our compelling brand that we are able to attract the right talents who we carefully nurture by continuously improving our employment offerings even beyond reward and recognition.

MTN Nigeria is recruiting to fill the below position:

Job Title: Master Brand Specialist
Department: Marketing and Strategy
Reporting To: Master Brand Manager

Location: Lagos

Job Description

• Management of all Master Brand Equity Initiatives
• Prepare relevant documentation and coordination of all marketing agencies (communication, event, media, PR etc). Documentation will include but not restricted to ; raising contracts, process payment, resolve any issues etc
• Ensure campaigns are deployed effectively to deliver better value to MTN
• Effective monitoring and documentation of  competitors activities, initiatives, promotions etc
• Monitor activities on all MTN digital touch points including; MTN Online .com (home page and top level sections), and MTN brand presence on other  social networking sites
• Assist with managing sponsorship properties that grow brand affinity and TOMA that can be leveraged for acquisition, retention and usage.
• Assist with managing marketing communication and media companies’ interface and ensuring effective leveraging of Sponsored events
• Assist with managing other internal stakeholder’s requests within the business such as Enterprise solution, Customer Relations, Sales and distribution, Corporate relations etc. Ensuring compliance with CI rules across board.
• Assist to develop and execute brand equity building strategies for Master Brand.
• Develop and monitor key market indices as they affect brand preference, equity and market share.
• Assist with developing  rollout plans and route to market strategy for all Master brand initiatives
• Assist in managing  the following brand equity and affinity growing projects: WWTBAM and  EPL platforms from the Masterbrand standpoint and support the segments on other brand equity building projects like  Project Fame, Family Game show, Dandali etc
• Assist in developing  consumer acquisition and usage increment promotions in conjunction with segment managers to leverage brand properties
• Leverage MTNF initiatives to enhance brand equity (Develop cause marketing advertising campaign with corporate services)
• Provide Brand support to other functions like HR/Network group/IS and CR
• Manage and monitor the production of advertising creative materials e.g. Outdoor, TV and Radio
• Monitor Competitor activities – (Other GSM Providers)
• Monitor deployment and replacement of outdoor materials
• Monitor and ensure prominent visibility of the MTN brand across the country, using both traditional and digital mediums of advertising

Job Conditions
Open Plan Office. Normal MTNN working conditions.

Requirements

• First degree in marketing, economics or any other social science
• A professional qualification of CIM or any other marketing related professional body
• Member of NIM (Nigerian Institute of Marketing)
• 4 years work experience which includes;
• Experience in brand management in a marketing department or advertising
• Experience in creative agencies, writing and interpreting briefs to develop campaigns
• Experience of marketing plans, advertising materials and product life cycle monitoring
• Experience in customer engagement execution
• Experience in developing communication, events and PR briefs
• Good understanding of the telecommunications market.

Application Closing Date
18th January, 2013

Method of Application
Interested and qualified candidates should:
Click here to apply online