Manager - Consumer Research at Etisalat Nigeria

Etisalat's vision is a world where people’s reach is not limited by matter or distance; a world where people will effortlessly stay in touch with family and friends; a world where businesses of all sizes can reach new markets without the limitations of distance and travel

Etisalat Nigeria is currently recruiting to fill the below position:

Job Title: Manager.Consumer Research
        
Location: Lagos
        
Job Summary        
Manage all primary and secondary research activities to deliver market insights for effective decision-making
        
Principal Functions  
     
1.) Tactical
Establish and maintain relationships with key internal and external stakeholders.

2.) Operational

• Plan and monitor tactical studies related to brand health checks, market    segmentation, customer satisfaction studies, mystery shopping, network quality check, retail audits and other ad-hoc studies.
• Prepare and implement an annual research plan aimed at conducting market research activities to provide accurate and timely information on consumer trends/patterns/preferences.
• Set research guidelines in compliance with tested leading practices.
• Define the research methodologies and instruments to be used for each research project.
• Review questionnaires, moderator guides and other research tools and ensure compliance with tested leading practices.
• Conduct spot checks on all field research projects (especially those conducted by third-party market research companies) to validate findings and ensure data integrity.
• Review proposals and conduct selection of third-party market research companies.
• Liaise with research agencies and ensure proper communication of survey objectives to them.
• Interpret research findings and distil key highlights from survey results. Present research findings to user departments/divisions/units as required.
• Conduct regular reviews of all data sources and suppliers to ensure quality control.
• Provide clear direction, set targets, prioritize tasks and assign responsibilities to each member of the EMTS market research team.
• Assist in implementing the unit s work programs and plans in line with agreed upon procedures and guidelines.
• Assist in planning and managing the human and material resources of the unit to optimise performance, morale and enhance productivity.
• Manage inter-functional relations to ensure synergy across the various departmental functions.
• Provide leadership and guidance to team members and manage subordinates  performance towards the achievement of overall team objectives.
• Prepare/compile agreed periodic activity and performance reports for the attention of the Director, Pricing and Research.

Educational Requirements        

• First degree or equivalent in a numerate discipline.
• Postgraduate/professional qualification in a related field will be an added advantage.
• Five (5) to Nine (9) years post NYSC work experience with at least three (3) years in a Supervisory role.

Experience,Skills & Competencies        

• Industry Knowledge. Research. Professionalism/Integrity.  
• Data gathering & Analysis.

Application Closing Date
21st January, 2013

Method of Application
Interested and qualified candidates should:
Click here to apply online

Note: When the page comes up click on New Jobs (Last 7 days),  then click on Manager.Consumer Research