Head of Reserve at Guinness Nigeria Plc

Guinness Nigeria Plc - Diageo Brands Nigeria Limited (DBN) is a recently formed In market company, set up to represent Diageo Spirit interests within Nigeria. Major competitors are Moet Hennessy, Distel, Jack Daniels and Pernod Ricard (just appointed CFAO as their agent for West Africa) and Heineken. Other competitors highly active in this market are Brown Forman, USL all operating through 3rd parties.      The Diageo spirits portfolio has historically been distributed by an agent within West Africa. DBN has been set up to represent Diageo’s interests more directly and take back direct control of the marketing, selling and distribution of the Diageo spirits portfolio.

Job Title:  Head of Reserve
Level:  L4
Reports To: General Manager, Spirits
External Job Title    Head of Reserve
AutoReqId: 36173BR
Function: Sales
Type of Job Full Time - Exempt
Country: Nigeria

Financial: Net Sales Value £3m, Overheads £240k
Market Complexity: The Nigerian drinks market is relatively unsophisticated, but highly dynamic.There are an estimated +100k On Trade account
stockists of premium spirits. Off Trade accounts comprising of both formal &informal are over 200k outlets nationally Key account
management and attaining preferred partner status with these accounts is a priority.

Leadership Standards:
Top 3 Leadership Capabilities for this role:

Create possibilities

• Provide context to allow people to Think, Decide and Act – authentic, self driven internal communicator
• Build and sustain trust with others through real relationships Copied from: hotnigerianjobs.com

Consistently deliver great business performance

• Demonstrate deep personal accountability for great performance
• Stay focussed on priorities – demonstrate rigour and brilliant execution

Bring the Diageo purpose to Life

• Be an ambassador for Reserve business and DBN externally

Top Accountabilities:

Top 3 Functional capabilities for this role:

Externally focussed Commercial Strategy Development and execution

• Uses strong understanding of external environment to drive the creation and execution of a clear and powerful commercial for Reserve brands. Copied from: www.hotnigerianjobs.com
• Unlocks consumer and shopper insights to generate breakthrough performance

Relationship Management with key External and Internal stakeholders and Influencers

• Influence and lead cross-functionally to define and achieve Reserve objectives, aligning relevant Consumer Marketing and Field Sales colleagues  to shared outcomes
• Skilled in establishing and maintaining industry stakeholder relationships, in support of our reputation and leadership agenda in Reserve

Brilliant Execution

• Clarity in the deployment of programmes and tools that maximise sustainable profit for the Reserve business including trade terms, pricing  strategy, promotional effectiveness
• Responsible /outcomes over cross-functional teams with high influential skills

Qualifications and Experience Required:

• Commercial Graduate Qualification - Business Related
• 5 - 10 years experience in a similar role, either within an FMCG environment
• Cross functional experience across commercial / marketing
• Comprehensive commercial and financial decision making experience including channel profitability and targeted trade investment. Copied from: www.hotnigerianjobs.com
• A passion for luxury and reserve with an understanding of competitors, distributors and key customers: their businesses and their shoppers/consumers in the Reserve universe

Barriers to Success in Role

• Inability to run a complex organisation with a simultaneous operational, strategic and people focus
• Lack of understanding and awareness of the socio, political and economic landscape
• Inability to simplify complex issues and develop appropriate strategies
• Inability to influence people across all the levels in the organization as well as externally.
• Inability to balance multiple priorities and work to a series of tight deadlines.

Application Closing Date
18th March, 2013

How To Apply
Interested and qualified candidates should:
Click here to apply online