Consumer and Market Insight Manager at Walk In Solutions

Walk In Solutions - Our client, an MNC FMCG Company, is recruiting suitably qualified candidates to fill the position below:

Job Title: Consumer and Market Insight Manager

Location: Lagos
Reporting to: Head of Consumer & Market Insights - Africa

Role Summary

• This position plays a key role within organization to support launch of successful innovation, effectively market the brand, and support sales to drive growth in the marketplace.
• The CMI Manager leads consumer and marketplace understanding with shared accountability for business results.
• This includes ensuring that knowledge is integrated and synthesized into insights and translated into business recommendations.

Key Responsibilities

• Direct the development and execution of research and provide insights and recommended action to support the brand. Areas of focus include New Products, existing product lines, Integrated Marketing/Integrated Brand Campaigns, Advertising, Digital/Social Media and Insight mining from social listening reports .
• Partner with Brand teams on innovation strategy and process. Ensure that innovation roadmap and products launched are based on solid consumer insights.
• Direct market insights to drive decisions for strongest potential markets to launch the brand. Ensure research insights are used to select opportunity markets and drive growth across regions.
• Provide salient consumer learnings to develop successful communication campaigns. Drive development of campaigns that resonate with consumers in partnership with Brand teams.
• Identify new research methods and suppliers to address business issues and ensure the brand stays on the cutting edge of innovation and research.
• Identify and bring on new suppliers and manage existing research supplier relationships. Ensure suppliers have a solid understand of brand, social mission, and consumers.
• Develop frameworks & research to monitor brand performance across channels.
• Train, develop and mentor marketing team and others on research skills, tools and methods.
• Lead team in identification of future trends, new developments, brand performance and positioning to be used in strategic planning and decision-making.

Role Interaction
The incumbent will be required to interact with cross functional teams and external vendors to build synergy on delivery of the product.

Internal:

• Brand Marketing team
• Sales & Trade marketing
• Supply Chain
• Design & innovation
• Research & Development
• Finance

External:

• Research Agencies
• End Consumers.

Experience Required:

• Demonstrated high performance, 7+ years of relevant consumer/market research (concept tests, product tests, tracking, copy testing, brand image, etc.).
• Preferebaly should have worked with an FMCG company or should have worked with research agencies .
• Have experience of both Quantitative and Qualitative research (Primarily Quantitative research)

Application Closing Date
Not Specified.

How to Apply
Interested and qualified candidates should:
Click here to apply online