Digital Strategy & Insights Lead at Terragon Group

Terragon Group - We pride ourselves as a new Media business focused on Africa. We have built a strong competence across the new media ecosystem comprising mobile, online and content. Within digital we understand the interplay between content and platform and we have business verticals that deliver on both components of the digital world.

We are recruiting to fill the position below:

Job Title: Digital Strategy & Insights Lead

Location: Lagos

Responsibilities

• Work as an integrated member of the team, together with Account managers, Creative Lead, and Technology Lead
• Aligns strategy with a client’s business goals and objectives
• Analyze data from a wide range of 3rd party research sources to distil insights, identify new opportunities and inform digital strategies
• Develops framework/methodology/workflow for interactive projects; strategy, marketing
• Works with Practice Leaders to ensure collaboration and progress of the Interactive group
• Collaborate with other teams to inform strategy, design and development decisions
• Understand industry/market intelligence and knowledge of best practices.
• Recognizes project issues and elevates them to the appropriate project team members with suggested, well-thought out solutions.
• Educate [AGENCY] account team and their clients on how to maximize their digital opportunities.
• Develop strategy in the preparation and facilitation of client planning sessions and strategy workshops.
• Drive digital strategy across a variety of our clients / briefs: Advising on actionable strategies involving social media, mobile, web design / functionality, online media, etc.
• Development of primary strategy artifacts, including: - Strategy Reports - Implementation Plans - Communication Plans - Audience Profiles - User Scenarios - Feature Roadmaps - Operational Measurement Plans
• Provide analytical and decision support to key decision makers, helping to make better strategic and tactical decisions
• Corporate image/Publicity Corporate image/Publicity
• Develop strategic insights through the use of various social media monitoring tools
• Revenue generation/market expansion
• Produces research analysis reports including business profiles, competitive profiles, score cards and situational analysis summaries.
• Draws parallels with the team to deliver on strategic vision, digital marketing initiatives and strategy
• Coordinates research efforts with other internal and external research departments and/or providers. Metrics and Analytics

Requirements

• 3-5 Years in a Research/Strategy Role in a Digital advertising industry is a must. Google certification is will be an added advantage
• Demonstrated leadership skills in strategy and management of key internal and external stakeholders/vendors.

Application Closing Date
27th April, 2018.

How to Apply
Interested and qualified candidates should:
Click here to apply online

Note: Only shortlisted candidates will be contacted.