Airtel Nigeria Recruits Regional Trade Marketing and Activations Manager

Airtel Nigeria (Airtel Networks Limited), a leading mobile telecommunication services provider in Nigeria and a member of Airtel Africa Group, is committed to providing innovative, exciting, affordable and quality mobile services to Nigerians, giving them the freedom to communicate, rise above their daily challenges and drive economic and social development. The company made history on August 5, 2001 by becoming the first telecoms operator to launch commercial GSM services in Nigeria and has scored a series of many "firsts" in the highly competitive Nigerian telecommunications market including the first to introduce toll-free 24-hour customer care; first to launch service in all the six geo-political zones in the country; first to introduce affordable recharge denominations; first to introduce monthly free SMS and first to introduce monthly airtime bonus.

A truly innovative company, Airtel has showed resilience, charting new paths in meeting the demands and needs of its esteemed stakeholders and enhancing distribution as well as providing affordable services to empower more nigerians.

In Nigeria, Airtel is working tirelessly to live up to an ambitious vision of being the most loved brand in the daily lives of Nigerians as it offers a superior brand experience and a portfolio of innovative products & services ranging from exciting voice solutions to inventive data packages and mobile broadband.

We are recruiting to fill the vacant position:

Job Title: Regional Trade Marketing and Activations Manager

Location: Enugu

Job Purpose
To achieve business goals and trade marketing/brand saliency by devising strategies for the specific region, in line with the overall trade marketing/brand strategy and subsequently plan, implement and evaluate the same at the regional /zonal level.

Key Accountabilities
1. Branding: Ensure Top of Mind Awareness (TOMA) target is achieved within given timelines.

• Monitor on-going campaigns & media support and provide objective benchmarks versus completion on Share of Voice/ Share of Equity (SOV/SOE).
• Identify and evaluate branding/media opportunities across various channels within the region.
• Conduct audit of the various channels to ensure all Branding is as specified.

2. Point of Sale (POS) Visibility: Ensure Optimum visibility across all channels in the region.

• Develop innovative ways of ensuring the brand is visible in the market place in line with agreed Picture of Success (PICOS).
• Track and monitor the execution of POS materials at the zonal & regional level; send timely reports to the Head Office
• Evaluate and determine Return On Investment (ROI) for all visibility initiatives
• Conduct periodic audits with documented reporting to ensure that outdoor materials are up to date and meet specified standards
• Plan corrective action should any gaps be identified

3. Product Launch Activation

• Design marketing communications launch plan for all new products at the regional level, ensuring speed and reach.
• Provide support for Sales team with regards to taking new products to market with the desired impact using innovative means (Brand Activation & POS execution)

4. Brand Communication

• Ensure that all communication for the region is simple, easily understood and relevant to the desired target audience
• Ensure communication is done in relevant local languages to ensure reach of a wider target audience.

5. Brand & Media Sponsorship

• Champion all National Sponsorship initiatives as it applies to the specific region
• Identify and leverage suitable sponsorship opportunities to help project brand visibility/generate ROI in the region
• Ensure co-branding partnerships are well leveraged in the regions. Copied from: www.hotnigerianjobs.com

6. Regional Promotions and activities

• Design regional and zonal promotions and campaigns with an objective of improving brand adoption and top of mind awareness amongst target audience.
• Project-manage all promotions and campaigns ensuring adherence to guideline, deadlines and set Key Performance Indicators (KPIs).
• Develop evaluation reports on all promotions and campaigns reporting ROI and KPI achievement and forward recommendations

7. Outlet Activations.

• Design and implement a live retail outlet data capture strategy that will be used for effective planning.

Desired Skills and Experience
Educational Qualifications & Functional / Technical Skills

• A Bachelor’s Degree (An MBA would be an addedd advantage)

Key Contacts

• Sales Team
• Brand/Trade Marketing Team
• Trade

Relevant Experience

• At least 7-10 years working experience Trade Marketing/ Brand Management experience Ability to identify the most cost effective means of reaching base within allocated region
• Capacity to ensure adoption of brand and improve top of market awareness. Copied from: www.hotnigerianjobs.com

Other requirements

• Achieving Business Success
• Delighting the customers
• Displaying Entrepreneurial Spirit
• An eye for detail
• Strong interpersonal skills

Application Closing Date
23rd October, 2013

Method of Application
Interested and qualified candidates should
Click here to apply online