Director, Branding at Gokada Incorporated

Gokada is the future of transportation in Nigeria starting with two-wheeler taxi-motor bikes (Okada’s) ride hailing. We are staying true to two things as a transportation company: safety is #1 priority and city is #1 customer. Our vision is to become the Operating System of cities for mobility, on demand services, and financial services, by driving social and economic inclusion. Our purpose is: how can we make cities more livable?

We are recruiting to fill the position below:

Job Title: Director, Branding

Location: Lagos
Job Type: Full-Time

Job Purpose

• The Director, Branding will promote the brand identity through marketing strategies and brand campaigns for Gokada. We are seeking an individual who is a creative and innovator at heart, and who can execute the marketing strategy across a variety of channels, build the brand, and increase recognition.

Job Dimensions

• As the Director, Branding, you should be an expert in developing creative and unique stories to build a brand that is second to none. You will lead a team to develop and execute brand initiatives that activate, engage, and retain Gokada audiences.

Key Responsibilities

• Ideate and execute an overarching marketing strategy based on business priorities
• Develop brand strategies that move audiences from general awareness to deeper engagement
• Research evolving consumer behavior and drivers that will make Gokada a lifestyle brand
• Develop campaign ideas and work to bring an idea to life across multiple channels
• Create cultural campaigns that speak to customers, both local and nationwide
• Make sure branding is consistent throughout the company
• Manage retail experiences in the G-store and club
• Create and upholding brand guidelines
• Evaluate and create unique events, community initiatives, partnerships, and cross-promotion opportunities
• Gather insights and leverage data to inspire and improve creative concepts
• Determine a marketing cadence and creative point-of-view around customer mindsets, holidays, and major events
• Develop a social media strategy and manage the social media channels (YouTube, Facebook, Snapchat, Twitter, etc.) to increase followers, engagement, and new riders
• Determine where, when, and how Gokada will interact with consumers, driving an innovative mix of all marketing channels
• Collaborate with internal creative team and external agencies in developing the brand creative and content, maintaining high standards for storytelling and craftsmanship.

Key Requirements

• Bachelor's degree or equivalent, MBA preferred
• Track record of developing innovative, strategic brand marketing plans, marketing campaigns, and development of creative materials
• Experience creating marketing plans for digital and social media
• Demonstrated ability to lead and influence while driving results through teamwork and collaboration
• Experience developing scalable marketing strategies that balance present needs as well as future function
• Experience creating and leading a brand marketing strategy from the ground up, preferably for a rapid-growth, consumer brand
• Capable of making tough, fast decisions based on business objectives
• Experience operating with limited resources, shifting priorities, and competing deadlines
• History working with and leading creative agencies.

Application Closing Date
Not Specified.

How to Apply
Interested and qualified candidates should:
Click here to apply online