Marketing & Content Specialist at Pinnah Foods Limited

Posted on Fri 06th Sep, 2019 - hotnigerianjobs.com --- (0 comments)

Pinnah Foods Limited (The Ice Cream Factory & Yin Yang Express) is a restaurant chain with 6 outlets operating in the city of Lagos and we are currently seeking to employ suitably qualified candidates to fill the position below:

Job Title: Marketing & Content Specialist

Location: Lagos

Job Description

We are looking for a creative Marketing & Content Specialist to take full responsibility of our marketing strategies and campaigns across all channels – offline, social media, blogs and lead generation.
Your responsibilities include tracking and analyzing the performance of advertising campaigns, managing the marketing budget and ensuring that all marketing material is in line with our brand identity. You should have hands-on experience with web analytics tools and be able to turn creative ideas into effective advertising projects (both online & offline). It is also essential to be up-to-date with new technologies and marketing trends.
You will also be responsible for creating original text and video content, managing social media posts, develop engaging content to attract/retain customers and responding to followers. You should have excellent communication skills and be able to express our company’s views creatively.
You should be able to oversee all marketing initiatives with the aim of building and maintaining a strong and consistent brand through a wide range of online and offline marketing channels with the ultimate goal of improving business performance.

Responsibilities

Develop and execute ideas for creative marketing campaigns aimed at increasing sales and driving business performance
Translate brand elements into plans and go-to-market strategies
Develop, plan and execute all marketing activities, including SEO/SEM, marketing database, email, social media and display advertising campaigns
Manage and monitor the marketing budget efficiently on a quarterly basis and allocate funds wisely to ensure value for money and ROI.
Design and implement marketing strategy to align with business goals, ensuring brand consistency
Oversee and monitor all marketing and advertising activities
Suggest and implement new initiatives to develop brand awareness, like promotions and competitions
Manage content distribution to various channels (online and offline) social media platforms to increase web traffic and drive foot traffic to all our stores
Oversee and manage all social media accounts
Maintain and build our social media presence across all digital channels
Communicate with followers, respond to queries in a timely manner and monitor customer reviews
Generate, edit, publish and share engaging content (e.g. original text, photos, videos and news)
Measuring and reporting on the performance of all marketing campaigns and assess against company goals (KPIs) to ensure profitability
Utilize strong analytical ability to evaluate end-to-end customer experience across multiple marketing channels and customer touch points
Build and develop strategic relationships and partnerships with key industry players, agencies and vendor partners
Responsible for liaising with and providing direction to graphics designer to develop engaging and creative content in line with the company’s brand strategy
Analyze web traffic metrics
Oversee and approve all marketing/promotional material, from online graphics to hard copy fliers/banners, ensuring brand consistency
Analyze consumer behaviour and adjust advertising and marketing campaigns accordingly
Receive customer feedback and generate ideas to increase customer engagement

Requirements

Thorough understanding of marketing elements (including traditional and digital marketing) and market research methods
Demonstrable experience in managing SEO/SEM, marketing database, email, social media and display advertising campaigns
Highly creative with experience in identifying target audiences and devising marketing campaigns that engage, inform and motivate
Strong commercial awareness with the ability to think strategically and analytically
Proven working experience in content management & digital marketing
Strong project management skills and attention to detail
Experience in setting up and optimizing Google Adwords and social media marketing campaigns
Knowledge and understanding of website analytics tools (e.g. Google Analytics, Webtrends
Solid knowledge of Photoshop, Final Cut Pro, Premiere Pro or other media editing software
Ability to deliver creative content (text, image and video)
Self driven individual with proven ability to work with minimal supervision
Excellent verbal and written communication skills
BA/B.Sc in Marketing or relevant field (desirable)
Vibrant and outgoing personality
An avid food lover with a genuine love for desserts

Application Closing Date
5th October, 2019.

How to Apply
Interested and qualified candidates should send their Application Letter and CV to: hr@pinnahfoods.com using the "Job Title" as the subject of the mail.

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