At Ekulo Group, we are dedicated to providing household products at affordable prices for consumers who refuse to compromise on quality.
We are recruiting to fill the position below:
Job Title: On-Trade Sales Executive
Location: Lagos
Job Summary
Working with premium brands, this role requires regular visits to outlets, clubs, bars, lounge, hotels, restaurants, etc with the aim to influence stakeholders and increase sales whilst also raising the profile of brands in the fast-paced on-trade sector
Key Responsibilities
Responsible for recruiting on-trade clients and selling alcoholic beverages and other Ekulo products to a variety of establishments - club, bars, lounges, hotels, restaurants etc
Identify new clients, the client's needs, offer product recommendations and target businesses that serve or sell alcohol
Run taste testing sessions for key account holders
Run promotion event, increase account sales and profit while managing costs
Create sales strategies that improve the company’s position in the market
Conduct staff training programs for wine and liquor merchandizers
Help to develop and implement marketing and sales strategies - organizing a promotional calendar, advertising campaign, and special events throughout the year
Manage customer accounts and ensure all timely payments
Coordinate with the logistic team to ensure an adequate supply of company products, to ensure there is enough stock available to meet sales forecasts and special events
Visit a portfolio of accounts to secure additional outlets to stock the full range of products or increase the brand products they have in stock
Agree outlet bespoke business development plans to ensure any opportunities to promote the brands are optimized to achieve maximum impact and sales
Review achievements against targets and focus on any under-performing outlets
Develop strong customer relationships across the account base, help drive brand advocacy and provide customer support for company products
Train clients staff and monitor to ensure the quality and serving standard of the brand product is perfect
Build incredible relationships and change people’s perceptions, so they become advocates of our products
Qualification and Experience
B.Sc. or HND degree
Minimum of 3 years cognate experience
Experience working in bars, clubs or pubs, or sales experience combined with a
passion for the on-trade industry
Experience in building great business relationships, combined with the emotional intelligence to know how to adapt in order to get the best out of every interaction
Functional Skills Requirement:
Passionate and knowledgeable about wine and liquor
Commercial acumen and previous experience of being able to identify opportunities by reviewing sales data
Experience in providing training and giving presentations
Experience in a marketing role
Experience in a leadership role
Very strong communication skills, both written and verbal
Good computer skills
Analytical skills and ability to translate complex sales reports into meaningful business knowledge
Ability to drive well and possession of driver’s license
Outgoing person who can work late into the night if need be
Business Competencies Requirement:
Strong organizational and planning skills
Sales skills and the ability to influence people
A people’s person who can build strong relationships with people in the industry
Good at leading a team and working within a team
A can-do attitude with a real drive to succeed
A desire to grow and learn on the job with an ability to work at pace
The ambition to develop a great career in sales and to have the opportunity to take ownership of their own territory and make it a success