Marketing and Brand Manager (Retail Chain Store) at Moyosola Olalekan

Moyosola Olalekan - Our client, a new Retail Chain Store located on the Island is recruiting to fill the position below:

Job Title: Marketing and Brand Manager

Location: Lagos
Employment Type: Full-time

Job Summary

• The position will be responsible for adapting a brand strategy for the company’s target market, maintainbrandintegrity across all companymarketinginitiatives and communications, manage the portfolio of products; Ensure a successful startup of the retail store with good advertising, campaigns and publicity.

Job Description and Responsibilities

• The ideal candidate will work across all levels and departments of the organization to find what makes the brand unique and communicate it to the world.
• Help build their brand and raise brand awareness.
• Develop strategies and tactics to get the word out about our company and drive qualified traffic to our front door
• Deploy successful marketing campaigns and own their implementation from ideation to execution
• Analyzing our brand positioning and consumer insights
• Helping shape and communicate our vision and mission
• Translating brand elements into plans and go-to-market strategies
• Manage a team of marketing people working on brand initiatives
• Lead creative development to motivate the target audience to “take action”
• Establish performance specifications, cost and price parameters, market applications, and sales estimates
• Measure and report performance of all marketing campaigns, and assess ROI and KPIs
• Monitor market trends, research consumer markets, and competitors’ activities
• Oversee new and ongoing marketing and advertising activities
• Monitor product distribution and consumer reactions
• Devise innovative growth strategies
• Align the company around the brand’s direction, choices, and tactics

Requirements

• B.Sc. degree in Marketing or a related field
• MBA with specialization in Marketing and Branding will be an added advantage
• 5 - 7 Years proven work experience as a Marketing/Brand Manager or Associate Brand Manager
• Proven ability to develop brand and marketing strategies from scratch and communicate recommendations to Management.
• Good knowledge of running advertisement and successful campaigns
• Excellent understanding of a retail chain store may be necessary
• Experience in identifying target audiences and devising effective campaigns
• Excellent understanding of the full marketing mix
• Strong analytical skills partnered with a creative mind
• Data-driven thinking and an affinity for numbers
• Outstanding communication skills
• Up-to-date with latest trends and marketing best practices

Remuneration
Very Attractive.

Application Closing Date
19th May, 2021.

Method of Application
Interested and qualified candidates should send their Cover Letter and Curriculum Vitae to: [email protected] with the job title as the subject of the email.
Or
Click here to apply online