Digital Marketing / Business Development Officer at PeCap Development Center

PeCap Development Center - Our client, a front-line player in the Green Energy space, providing the solar power solutions as well as other installation and technology services is recruiting to fill the position below:

Job Title: Digital Marketing / Business Development Officer

Location: Enugu
Employment Type: Full-time

Job Description

• Display in-depth knowledge and understanding of social media platforms; Facebook, Twitter, Instagram, YouTube, Pinterest etc, and how each platform can be deployed in different scenarios for lead acquisition and conversion.
• Excel at building and maintaining sales relationships, online and off.
• You will be responsible for creating original text and video content, managing posts and responding to followers.
• You will manage our company image in a cohesive way to achieve our marketing goals.

Responsibilities

• Provide ongoing measurement and evaluation of activities and campaigns, as required
• Continually reviewing & actively managing the website and online assets
• Use CRM to track leads and report on trends and campaign success
• Creating and delivering engaging digital content
• Ensuring all content and online communication is consistent with company tone of voice
• Work with relevant teams to design, build and maintain social media presence and marketing activities on all platforms
• Exploit new social media channels and opportunities as they arise
• Conduct search marketing and search engine optimization (SEO) activities
• Develop and manage digital marketing campaigns for online products and channels
• Support ongoing research and analysis of customer data, market conditions and competitor data to evaluate end-to-end customer experience across multiple channels.
• Measure and report performance of all relevant digital marketing campaigns and assess against goals

Requirements

• OND / HND / B.Sc or its equivalent is required. Preferably in Marketing, Mass Communication, Information Science and Media Studies, or any related course
• Minimum of 2 years online marketing & communications experience and effective use of digital marketing tools.
• Appreciable skill in writing, online marketing & communication and website analytics tools
• Current/recent experience in a content management role to include experience in developing digital content
• Strong understanding of current online marketing concepts, strategy and best practice
• Be proficient in content marketing application and generate leads from all social media platforms
• Be experienced in sourcing and managing content development and publishing.
• Exhibit both creative and analytical skills of digital marketing
• Maintain excellent writing and language skills.
• Display the ability to effectively communicate information and ideas in written and video format.
• Have good time management knowledge
• Poses the ability to guide other employees when necessary on content development, creation, editing and online reputation management.

Remuneration
Benefits for candidates include but not restricted to the following:

• Attractive salaries
• A collaborative environment that pushes you to think beyond your boundaries.
• A diverse workload, keeping you continually stimulated.
• An open forum for expression of ideas.
• Diverse opportunities to expand your skills, learn newer skills.

Application Closing Date
28th May, 2021.

How to Apply
Interested and qualified candidates should send their CV with a cover letter to: [email protected] using the Job Title as the subject of the email