Category Marketing Director, Africa - Family Nutrition at GlaxoSmithKline (GSK)

GlaxoSmithKline (GSK), one of the world's leading research based pharmaceutical and healthcare companies, is committed to improving the quality of human life by enabling people to do more, feel better and live longer. GSK employs over 97,000 employees in over 100 countries worldwide.

GlaxoSmithKline Consumer Nigeria Plc is one of Africa's largest consumer healthcare companies, producing leading brands such as Lucozade, Ribena and Panadol.

GSK is recruiting to fill the position of:

Job Title: Category Marketing Director, Africa - Family Nutrition

Ref No: 140806-1
Location - Town / City Lagos
Reporting To: (Job Title) VP & GBL Family Nutrition

Job Purpose/Scope

• Lead Horlicks launch in Nigeria to scale and secure investment to deliver 3:1 targets .
• Partner with Sales Lead to deliver distribution required to deliver 3:1 results.
• Develop 12mth Marketing calendar and 3yr Vision Board to drive 3:1 growth targets.
• Influence 3yr growth aspiration with local GM and regional leadership team.
• Set long term vision and agenda to deliver local manufacturing to Nigeria to unlock sustainable margins.
• Partner with SC to develop capital plan and supervise implementation of capital in Nigeria.
• Partner with Head, Africa Nutrition Venture to deliver complementary route to market (RTM) and manufacturing platform for Horlicks.
• Establish winning proposition in South Africa to drive share & growth vs competition in tight regulatory environment.
• Drive growth with compelling 12mth marketing calendars and 3yr visions boards.
• Develop winning relationship with local GM/leadership and regional GM/leadership that sets the Family Nutrition agenda through joint alignment and influencing of CH portfolio decisions.

Key Responsibilities

• Ensure Horlicks distribution is set up well for Q1 2015 campaigns.
• Develop strong marketing campaigns and creative assets for 2015 and align the right A&P investments with LOC.
• Actively ‘own’ Sales, Supply chain, P&L and Marketing of Family Nutrition business in Nigeria.
• Develop marketing mix to support launch (consumer, shopper & expert)
• Partner with other functions/LOC – R&D, Regulatory, Supply Chain, Finance, etc. – to deliver projects on time and budget
• Strong alignment with and capability development of LOC marketing and sales teams
• Align communications with LOC Marketing Director and team
• Develop and leverage strong consumer, shopper, expert and competitive insights
• Champion strong in-market execution working with LOC team (Marketing/Sales)
• Regularly review marketing/sales mix – identify what is working, what needs to be fixed

Rest of Africa

• Set the agenda and develop the creative materials to deliver the campaigns.
• Partner with LOC and regulatory to crack a winning proposition

Qualifications, Experience

• A good first degree from a reputable university
• Regional leadership of major FMCG brands in marketing and or sales capacity.
• Self starter with proven track record of managing a matrix relationship in the region.
• Strong experience in FMCG marketing and commercial roles.
• Strong sense of urgency and proven track record of setting an agenda and executing OTIF

Application Close Date
12th August, 2014

Application Closing Date
Interested and qualified candidates should
Click here to apply online