Communications, Marketing and Branding Officer at Welcome2Africa International

Welcome2Africa International (W2A) was founded on the vision to redefine the image of Africa. As such, we look to facilitate investments and trade whilst also bridge the information gap with respect to the various opportunities that exist in Africa. We are currently focused on Nigeria's Agricultural sector.

Over the last 5 years we have hosted a number of Agricultural Investment Conferences in strategic cities around the world including; Luxembourg , Accra, Lagos, Abuja, Frankfurt, Belgium, The Netherlands , and London. These opportunities have provided us with brand recognition, a deeper understanding of the challenges and opportunities associated with investing in Africa's Agricultural sector, as well as a rich network inclusive of Africa's Agribusiness stakeholders, investment and finance executives, leading fund managers, private equity firms, family offices, institutional investors donors as well as large agribusiness related firms from around the world.

We are recruiting to fill the position below:

Job Title: Communications, Marketing and Branding Officer

Location: Abuja (FCT)
Employment Type: Full-time

Summary

• We are currently looking for a Communications, Marketing and Branding Officer to increase the reach and impact of W2A’s profile and visibility through the delivery of high value and influential marketing, communications and PR in Nigeria and outside of Nigeria, whilst also supporting our next phase of growth, of which entails strengthening our investment and trade facilitation services.

Key Responsibilities

• Develop and deliver creative marketing and communication strategies, plans and approaches to help market and position W2A to attract partners, and clients
• Coordinate and manage all aspects of (online) communication, including print, video, publications, website maintenance and social media activities, in order to support effectively the strategic objectives of W2A and convey its key messages to different stakeholders;
• Develop wider networks to pursue joint communication initiatives and develop effective PR campaigns.
• Managing all other communications responsibilities such as maintaining distribution lists, developing and tracking email campaigns, web analytics, electronic templates and compliance with communications standards.
• Ensure that relevant audience is reached with our communication campaigns, as well as regular monitoring and evaluation of campaigns and activities to effectively measure the return.
• Liaising with colleagues, designers, printers and other relevant stakeholders on all areas relating to the W2A brand.
• Help to promote our events and services to the respective stakeholders
• Contribute to and strengthen fundraising proposals and funder reports to ensure robust and creative marketing and communication considerations are adopted.
• Act as the first point of contact for W2A.

Person Specification

• Bachelor or Master Degree in Marketing, Communication Studies or a related field;
• Mininimum of  4 years of marketing and communications experience;
• High proficiency in English, preferably mother tongue English with other languages considered an advantage;
• Excellent verbal and written communication skills. Highly skilled in writing clear and concise communications for various communication tools, including print and online;
• Proven track-record of successful marketing and branding campaigns; experience in marketing strategies for higher education institutions is considered an asset
• Knowledge of marketing and communication principles, guidelines and best practices, including social media;
• Excellent editing, proofreading, presentation and interpersonal skills with a strong attention to detail;
• Proficiency with software applications including MS Office, familiarity with html, web-editing, web design, WordPress;
• Graphic design skills (Photoshop, Publisher and/or InDesign) for in house graphic production are desirable;
• A strong sense of cultural awareness and the ability to work with people from different nationalities;
• Strong social and presentation skills;
• Self-starter, energetic and pro-active.

Application Closing Date
10th December, 2021.

How to Apply
Interested and qualified candidates should send their CV and Cover Letter detailing your suitability and experience to: [email protected] using the Job Title as the subject of the mail.

Note: This job description is not contractual and may be amended or revised from time to time, in accordance with the needs of the business. The job description will be reviewed periodically.