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Regional Senior Marketing Manager - HE,SSA at the British Council

Posted on Mon 07th Mar, 2022 - hotnigerianjobs.com --- (0 comments)


The British Council is the UK’s international organisation for cultural relations and educational opportunities. We create friendly knowledge and understanding between the people of the UK and other countries. We do this by making a positive contribution to the UK and the countries we work with - changing lives by creating opportunities, building connections and engendering trust.
 
We work with over 100 countries across the world in the fields of arts and culture, English language, education and civil society. Each year we reach over 20 million people face-to-face and more than 500 million people online, via broadcasts and publications. Founded in 1934, we are a UK charity governed by Royal Charter and a UK public body.

We are recruiting to fill the position below:

Job Title: Regional Senior Marketing Manager - HE,SSA

Locations: Abuja and Lagos
Pay Band: 7 / F
Contract Type: Indefinite Contract

Overview

  • Marketing and Communications at the British Council is a strategic function which drives awareness, understanding and engagement with us across our diverse audiences. We use insight, knowledge and analysis of our market and our customers to engage them with our work and our products and services in the most impactful and effective way. 
  • We lead the development of our brand and use our expertise to tell inspiring stories to enhance our global reputation, build lifelong relationships, engage our staff and demonstrate our impact. 
  • This role is a new role as part of Marketing and Communications Transformation programme. In line with the Global Recruitment policy, standard application and recruitment decisions will apply for this role.  

Role Purpose 

  • Working closely with the Senior Marketing Manager (in the relevant sector), the purpose of this role is to help drive the growth, reach, impact and reputation of the business by: supporting the delivery of a clear, consistent, innovative, effective and sustainable programme of marketing campaign management activity aligned to wider strategy; providing support to the wider sector programme teams in all marketing tasks and; providing support to colleagues in regions through the provision of toolkits and content packages.

Main Accountabilities, but not limited to the following: 
Sector / Subject Expertise:

  • Manages and evaluates consistent and replicable multi-channel marketing campaign plans for programme and sector activity.  
  • Ensures campaigns are commensurate with project prioritisation, scale and scope and are data-led, strategically aligned and sustainable.   
  • Manages internal and external delivery of marketing campaign activity and relationships with internal and external suppliers on a day-to-day basis. 
  • Communicates guidelines and policy for use of agencies and third parties in marketing campaign and communication activity. Provides clear briefs and manages the quality of creative output, checking brand and ethical marketing guidelines are adhered to. 
  • Supports the Senior Marketing Manager in the relevant area to ensure effective scoping, costing, delivery, ROI and evaluation of all marketing and communication campaigns.
  • Manages the day to day running of digital channels, and where appropriate, creates and commissions relevant, high-quality content in support of programme objectives. 

Brand and Market Positioning:

  • Ensures the British Council brand and reputation are preserved and improved, particularly on partner platforms and channels.
  • Provides expert advice, support and challenge on marketing to internal stakeholders. 
  • Keeps abreast of the latest developments and trends in marketing, and in the wider sector. 
  • Proactively pursues an annual cycle of formally recognised Continuing Professional Development to maintain and deepen professional expertise.  

Consultancy, Analysis & Problem-solving:

  • Ensures the successful impact and effectiveness of marketing activity through evidence and evaluation and makes recommendations for improvement based on key audience insights. 
  • Applies analytical approaches to identify and assess new opportunities for marketing activity. 
  • Contributes to the analysis of existing and potential audiences to better inform the marketing strategy and the wider global portfolio. 
  • Benchmarks marketing performance against industry comparators. 
  • Distils complex concepts and analysis into cogent and persuasive presentations, which convincingly influence decision-makers about the case for significant changes to policy, practice or approach. 

Strategy and Planning:

  • Ensures marketing strategy is aligned with the business areas and global marketing strategies. 
  • Makes appropriate links to issues across the broader organisation, to ensure that the development of marketing activity is based on informed business insight and joined-up thinking. 
  • Consults closely with internal stakeholders to understand current and future opportunities for marketing activity.

Commercial & Financial Management:

  • Using agreed corporate systems and processes, where needed, plans and manages the budget for the relevant sector area.
  • Conducts monthly and year-end reporting on progress against plan and deliverables, budget, and management of issues and risks. 
  • Actively applies learning from this process to improve financial planning, management and performance within their area.

Relationship & Stakeholder Management:

  • Promotes and champions best practice marketing through the global Marketing Community of Practice and the global network of marketing professionals. 
  • Develops peer / personal networks within and outside Marketing to enhance own knowledge and expertise.
  • Proactively builds and maintains excellent relationships with internal partners and stakeholders to ensure integrated, joined up and future-proofed approaches and solutions. 

Leadership & Management:

  • Plans and prioritizes own work activities to ensure effective delivery of diverse responsibilities and internal customer deliverables over a monthly to quarterly time horizon. 
  • Determines work plans and coordinates input from others (who may be outside the direct management line) to meet specific objectives.
  • Shares intelligence and ideas to support senior managers in identifying/ developing new ways in which Marketing could positively impact upon the British Council’s operational efficiency and effectiveness. 

Requirements

  • A Degree in Marketing, Communications or relevant discipline, or demonstrable equivalent level of experience.
  • Candidates must have the pre-existing right to work in location.  Mobility / relocation support will not be provided.

Knowledge:
The main essential knowledge and experience points that we are looking for you to evidence are:

  • Experience in the cultural, education or charitable sectors 
  • Experienced in the design and delivery of marketing strategies and plans to support programmes / products
  • Experience of conceiving and implementing multi-channel digital marketing campaigns, including paid activity
  • Experience of engaging audiences across a variety of channels and platforms
  • Experience of effective campaign evaluation

Application Closing Date
Sunday, 13th March, 2022 (16:59 Nigeria Time).

How to Apply
Interested and qualified candidates should:
Click here to apply online

Important Information and Notice

  • Appointment to positions where there is direct involvement with vulnerable groups will be dependent on thorough checks being completed; these will include qualification checks, reference checks, identity & criminal record checks in line with legal requirements and with the British Council’s Safeguarding policies for Adults and Children.
  • If you have any problems with your application please email [email protected]
  • Applications to this role can only be considered when made through the Apply section of our careers website. Our ‘ASK HR’ email is only to be used in case of a technical issue encountered when applying through the careers website. Emails with supporting statements and CV / Resumes sent to this email address will not be reviewed and will be deleted.

  

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