Social & Online Media Officer at a Telecommunication Company - MacTay Consulting

MacTay Consulting - Our client in the Telecommunications Sector is recruiting to fill the position below:

Job Title: Social & Online Media Officer

Location: Lagos
Employment Type: Full-time
Job Field: Telecoms
Unit: Marketing & Corporate Communications

Job Objectives

• To provide support to the Bank in the delivery of its objectives by ensuring effective and efficient Internal/external digital advertising communications for the various businesses using the social media platforms.
• To identify and develop opportunities for business growth and maximize synergy in all marketing and brand-building activities within Banks Departments and SBUs.
• To provide support in ensuring prompt processing of vendor’s invoices within the stipulated timelines.

Responsibilities

• Support development of Digital Marketing strategy for the social media platforms
• Support marketing efforts across digital channels from planning through design, execution and monitoring to deliver marketing and business unit objectives
• Support the development of the social media monthly calendar, track and update in alignment with Brands calendar
• Competition tracking and performance on the social media space
• Support online media partner’s correspondence, payments and campaign scheduling
• Support strategy for campaign targeting for all digital channels (web, email, display, mobile, search, social etc.)
• Follow up on appropriate approvals throughout the campaign development process including concept, creative execution, and compliance.
• Work with Content Development team and external agencies to develop digital campaign contents
• Follow up on briefing external agencies including creative, digital and media planning agencies to deliver campaign activity against brief
• Support campaign execution and manage performance against agreed campaign activity
• Carry out post campaign analysis to report KPIs and distribute learning for future campaigns
• Develop social media plans /initiatives
• Work with the Strategic Planning Lead to develop social media KPIs & Metrics
• Support activities of the Social Media Officers / Army
• Leverage social listening to protect FirstBank brand and leverage listening insights on brand perception and customer characteristics and preferences to inform overall customer experience
• Support development of social media messaging calendars and monitor calendar execution
• Monitor social media performance and develop action plan for continuous improvement

Requirements & Skills

• Degree Digital Marketing, Accounting, Economics or related disciplines in Social Sciences / Humanities
• Project Management Certification (added advantage)
• Minimum of 2 years experience, of which must have been spent in consumer or service goods marketing will be an added advantage.

Key Competencies Requirements
Knowledge:

• Industry trends
• Strategy
• Good understanding of digital marketing and communications
• Digital Marketing monitoring tools
• Advanced knowledge of the Microsoft Office suite especially – Word, Excel and Power point

Skill/Competencies:

• Time management
• People management
• Critical thinking
• Customer Relationship Management
• Financial Accounting
• Cost Optimization
• Process Improvement.

Salary
N85,000 / month.

Application Closing Date
5th July, 2022.

Method of Application
Interested and qualified candidates should:
Click here to apply online