Brands & Communications Officer at Baobab Group

A leading digital financial inclusion group focusing on serving individuals, micro and small businesses in Africa and China. Our mission is to unleash the potential of our clients offering them simple and easy to use financial services. Founded in 2005 as Microcred, today Baobab has over a million customers and 3,800 employees operating in Burkina Faso, China, Democratic Republic of Congo, Ivory Coast, Madagascar, Mali, Nigeria, Senegal, Tunisia and Zimbabwe.

We are recruiting to fill the position below:

Job Title: Brands & Communications Officer

Location: Yaba, Lagos
Employment Type: Full-time

Main Responsibilities

• To support the Head of Marketing and Brand Communications in developing, planning, and executing all marketing strategies, branding, and corporate communication activities to achieve the Bank’s target market share and set goals, in the right form and on time.

Details

• The ideal candidate will have experience hosting, running, and managing a YouTube
• channel, developing content for online, web, and social, and conducting interviews.
• He or she will be a quick thinker with the ability to keep a conversation flowing and have the ability to command the audience.
• The communications officer will be responsible for researching as well as drafting transcripts and interview questions for all forms of media.

Key Job Functions & Responsibilities

• Develop, manage and build content for all corporate branding materials such as websites, social media, brochures, promotional materials, stationery, corporate video, newsletters, flyers etc
• Support in developing the corporate communication and brand management strategy,policies, processes, and guidelines, and monitor implementation.
• Good Knowledge of marketing techniques, branding and communication
• Rightly present the company brand to internal/external audiences.
• Put together the right materials, right content, and right photos and circulate the company & communications in the first week of a new month.
• Ensure that the company brand values are visible in all offices in the company
• Work on any corporate branding campaigns.
• Assist in the company corporate communication events
• Create company literature and other forms of communication.
• Copy, edit, proofread and revise communications
• Design and launch email marketing campaigns
• Assist in coordinating conferences, trade shows, and press interviews

Requirements

• Candidates should possess a Bachelor’s Degree qualification in Mass Communications, English, Marketing, or any social sciences, with at least 1-year work experience.

Application Closing Date
26th January, 2023.

Method of Application
Interested and qualified candidates should send their CV to: [email protected] copy: [email protected] using the job title as the subject of the email.