Digital Marketer / Content Creator at Showgear Limited

Showgear Limited is a leading Audio-Visual company, with business in Lagos and Abuja, Nigeria. We are poised to become leaders in the audio-visual/ entertainment rental and sales space.

We are recruiting to fill the position below:

Job Title: Digital Marketer / Content Creator

Location: Yaba, Lagos
Employment Type: Full-time

Responsibilities

• Define the company’s marketing strategy and set KPIs and success metrics
• Implementing marketing strategy across social media channels and other marketing channels via content production.
• Build the social media content plan and decide on the most effective content, such as imagery, animation, and graphics.
• Set a content strategy and lead the creation of content.
• Planning and the production of social content, stills, and Video.
• Creating and editing using design tools, creating video content, using Instagram Reels and Tik Tok.
• Develop the creative and content strategy for the season to ensure optimum customer conversion and brand engagement.
• Manage all content creation including graphic design, copy, and video ensuring all meet brand guidelines and aesthetics.
• Inquisitive and proactive in staying up to date with trends and changes across the markets that we work in as well as competitor activity.
• Monitoring digital marketing campaigns, creating and implementing actionable plans from analytics.

Requirements

• B.Sc / HND with a minimum of 2 years experience.
• This individual should be adaptable, creative, innovative, and have strong problem-solving and communication skills.
• A good strategist who is not afraid to get their hands dirty with writing content.
• Knowledge of inbound and SEO and all digital marketing types.
• Incredible attention to detail.
• Excellent planning, organizational and project management skills.
• The ability to multi-task.
• Excellent communication skills, both written and verbal, able to present ideas and briefs effectively to a range of stakeholders in both creative and non-creative areas.
• Understanding of digital channels and the best approaches to take when writing content for different channels, some knowledge of optimizing content for SEO.
• Previous working experience as a digital marketer/content developer.
• A good understanding of paid search and digital advertising.

Knowledge / Experience:

• Demonstrable experience using SEO/SEM, marketing database, email, social media and/or display advertising campaigns.
• Highly creative with experience in identifying target audiences and devising digital campaigns that engage, inform, and motivate.
• Experience in optimizing landing pages and user funnels.
• Solid knowledge of website analytics tools (google analytics, etc)
• Working knowledge of ad serving tools.
• Working knowledge of HTML, CSS and JavaScript development and constraints.
• Strong analytical skills and data driven thinking.
• Up to date with the latest trends and best practices in online marketing and measurement.

Competencies:

• Video Editing/Marketing
• Data Analytics
• Content Marketing.
• Persuasiveness.
• Search Engine Optimization and Search Engine Marketing.
• CRM
• Communication Skills
• Basic design Skills
• Social Media Marketing.

Application Closing Date
30th January, 2023.

Method of Application
Interested and qualified candidates should:
Click here to apply online