Guinness Nigeria Plc Recruits Marketing Manager - Spirits & Ready to Drink (RTD)

Posted on Mon 22nd Oct, 2012 - hotnigerianjobs.com --- (0 comments)

Guiness Nigeria Plc - We are Guinness Nigeria, member of Diageo Plc the world's leading premium drinks business with an unrivalled collection of beverage alcohol & non-alcohol brands across the Spirits, Wine & Beer categories.

Among the incredible portfolio is the Guinness Trademark (Foreign Extra Stout & Extra Smooth), Premium Lagers (Harp Lager, Satzenbrau Pilsner & Armstrong Dark Ale), Nigeria's #1 Malt drink, Malta Guinness and the world’s leading Ready to Drink brands (Smirnoff Ice & Gordon's Spark).

Our vision is to be the Most Celebrated business in Nigeria. To help us realise this we are committed to world class standards in Manufacturing. That's where you come in we are now seeking highly competent and experienced professionals to join our West Africa Manufacturing Support Team.

Job Title: Marketing Manager – Spirits & Ready to Drink (RTD)

AutoReqId: 33441BR

Function: Marketing

Type of Job: Full Time Exempt

Location: Lagos based with some travels within and outside

Level: L4

Context/Scope
Diageo Brands Nigeria (DBN) was created in 2010 to drive Diageo’s Spirits business in Nigeria. The success of DBN is critical to the success of Diageo’s operations in Nigeria and therefore is critical to Diageo Africa’s success. A key pillar of Africa’s growth is Spirits West Africa, with the ambition of doubling our profit on Premium Spirits and creating an integrated Total Beverage Alcohol business. The Spirits category in Nigeria is fast-paced with multiple competitors, an emerging route to market structure and evolving competitive set. This represents a major challenge as the role is likely to require a solutions oriented approach that is both proactive where possible and reactive where required.

The Marketing Manager will work closely with the General Manager DBN, Marketing Director and the Customer Marketing team

Role Summary:

The role will lead the marketing agenda for the Diageo spirits & Ready to Drink (RTD) portfolio in Nigeria, developing brand strategies and leading the execution of these strategies to ensure that chosen priority brands are leaders in their categories in Nigeria. The role will continually identify & quantify new growth opportunities for the portfolio based on continuously updated consumer insights, developing new growth drivers if required in partnership with West Africa Spirits Hub Team, whilst developing Spirits Marketing Talent for the future in Nigeria & Africa.

Responsibilities:

Work with the DBN General Manager & Marketing Director, Nigeria to set and execute the Nigeria five-year Strategy on Spirits & RTD Brands
Liaise with the West Africa Spirits Hub Team & fellow African spirits brand teams (Kenya/ South Africa) to ensure 2 way search & spin of growth drivers on the priority brands and lead delivery across the region
Develop & Coach the Nigeria Spirits Marketing team on Marketing & Spirits excellence in execution and support the DBN Customer Marketing team
Assist DBN General Manager in establishing the evolving route to market assessment for Spirits in Nigeria including a plan for correct COGS & efficient SKU’s for long term growth
Support and lead Spirits Brand growth with Marketing Director by developing & implementing the code for growth for Spirits/RTD
Lead the development of the local Game Plan and lead the categories in the Joined up Business Planning (JUBP) process
Work with the in-market teams & commercial managers to turn the Spirits annual GAME brand plans into “executable” commercial plans and assist with the development of missing growth drivers

Requirements:

University degree in marketing / business or other related discipline preferred
Postgraduate Qualifications an advantage
Proven and strong Brand and Trade marketing experience (6-10 years)
Proven ability in Team Leadership / Strategic thinking (minimum of 3-4 years)
Spirits experience / knowledge is essential
Proven experience working in emerging markets
Proven track record of leading & inspiring Agencies
Can demonstrate excellent Commercial acumen & Marketing judgement
Can demonstrate excellent cross-functional working skills & thought leadership
Extensive experience of ATL and BTL strategy development and implementation
Proven experience in Consumer insight generation and strategic penetration
Strong identifiable track record of success
Is experienced at managing key stakeholders nationally & internationally
Budget & cost control management
Strong project Management skills and experience

Barriers to Success in Role

Inability to manage and influence a cross functional team
Inability to learn fast, adaptation to a new, flexible role and manage relationships with varied stakeholders

Application Closing Date:

5th November, 2012

Method Of Application:

Interested candidates should

Click here to apply online

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