Western Buckland Limited, a Telecommunications company, is recruiting suitable candidates to fill the position below:
Job Title: Business Development Executive - Petroleum Products (Bulk & Retail) & Renewable Energy
Location: Ikeja, Lagos
Employment Type: Full-time
RoleOverview
We seek a dynamic, result-driven Business Development Executive to drive business growth through strategic sales, client acquisition, and effective market penetration.
The Business Development Executive will be responsible for generating revenue through the sale of petroleum products and renewable energy by consolidating various marketing strategies to boost the business overall performance.
This role requires a proactive and goal-oriented individual who can identify sales opportunities, manage client relationships, and close deals in both corporate and retail sectors.
KeyResponsibilities
Market & Account Research:
Identify high-demand areas, industries, and potential clients in need of petroleum products and renewable energy.
Research and profile decision-makers in transport, logistics, manufacturing, construction, and retail fueling stations.
Develops sales strategies and approaches for various products and services, such as special promotions.
Prospecting & Lead Generation:
Actively seek out and engage new bulk and retail clients through field visits, cold calls, emails, and networking.
Follow up on referrals and inbound leads.
Contributes information, ideas, and research to help develop marketing strategies
Helps to detail, design, and implement marketing plans for other SBUs
Answers questions from clients about our product and services
Maintains excellent relationships with clients through superior customer service
Tracks sales data and works to meet quotas or sales team goals
Analyses trends, data, demographics, pricing strategies, and other information that can potentially improve marketing and sales performance
Demonstrates products and services as deemed necessary by clients and management.
Sales & Client Relationship Management:
Conduct discovery meetings to understand client fuel needs and budget.
Present tailored proposals and negotiate competitive offers that meet client expectations.
Maintain strong relationships with existing clients to secure repeat business.
Negotiation & Deal Closure:
Prepare and Provide pricing proposals, quotations, supply agreements, and delivery schedules; in liaise with the management.
Negotiate terms that ensure customer satisfaction and business profitability.
Pipeline & Performance Management:
Manage leads, opportunities, and client data in CRM or tracking spreadsheets.
Report on key metrics: leads, conversion rates, sales volume, and revenue generated.
Post-Sales Coordination:
Liaise with logistics and operations to ensure smooth product delivery.
Follow up on customer satisfaction and request feedback or referrals.
Market Feedback & Strategy:
Stay updated on market trends, pricing, and competitor activities.
Recommend new pricing strategies, sales tactics, or packages based on client insights.
Requirements
Bachelor’s Degree in Business Administration, Marketing, or related field.
4 - 5 years experience in petroleum product sales (AGO, DPK, PMS), energy, oil & gas, or similar sectors.
Proven track record in meeting or exceeding sales targets.
Strong client sourcing, negotiation, and closing skills.
Excellent verbal and written communication abilities.
Proficient in CRM tools (or Excel) and sales reporting.
Self-driven, well-organized, and passionate about field sales.
Ability to work independently and under pressure.
Strong network in key sectors: transportation, manufacturing, hospitality, and energy retail.