Brand Manager, Panadol at GlaxoSmithKline (GSK)

GlaxoSmithKline (GSK), one of the world's leading researchbased pharmaceutical and healthcare companies, is committed to improving the quality of human life by enabling people to do more, feel better and live longer.

GSK employs over 97,000 employees in over 100 countries worldwide. GlaxoSmithKline Consumer Nigeria Plc is one of Africa's largest consumer healthcare companies, producing leading brands such as Lucozade, Ribena and Panadol.

Job Title: Brand Manager, Panadol
Reporting To: Senior Brand Manager

Location: Ilupeju Lagos

Job Purpose
Responsible for the initiation, planning, implementation, control and coordination of the volume driving and market sharegaining activities designed to sustain the assigned Brand as a veritable asset delivering outstanding value and enhancing profitability of the brand in line with Company’s overall profit and portfolio objectives.

Key Responsibilities

• To develop annual Brand marketing strategies and plans
• Monthly Brand reviews with detailed information on Brand marketing objectives in accordance with overall Brand strategy.
• To monitor competitive strategies, advertising and positioning platforms with a view to constantly ensuring continued uniqueness of the Brand positioning.
• To prepare Agency briefs and subsequent evaluation and assessment of Agency creative proposals.
• To evaluate, in conjunction with the Senior Brand Manager each stage of the development of advertising materials/creative proposals before final approval by the Marketing Director.
• To report periodically on all activities undertaken by the Brand and competitive brands.
• To prepare connection Brief for the brand, giving guidance regarding advertising budget appropriation by media.
• To constantly monitor advertising budget ensuring adherence in line with approved plans.
• To work with the field Sales team to ensure that all outdoor hoardings and posters for the Brand are in good condition and that hoardings strategically located.

Qualifications and Experience    

• First Degree in any disciplne.
• Minimum of 3 years brand management experience in a top tier global FMCG company.
• Excellent verbal and written communication skills in English.
• Outstanding interpersonal and organizational skills.
• Strong leadership skills.
• Commercial mindset
• Analytical and numerical ability
• Integrity and flexibility
• Effective team player

Application Closing Date
26th November, 2012

Method of Application
Interested and qualified candidates should:
Click here to apply online