Brand Lead at Pulse Nigeria

Pulse is Africa’s leading innovative media company, informing and engaging Africa’s young audience - and providing expansive media reach and creative marketing solutions to partners. We run news websites and social channels and marketing and production across Francophone and Anglophone West Africa and East Africa.

We are recruiting to fill the position below:

Job Title: Brand Lead

Location: Maryland - Ikeja, Lagos
Employment Type: Full-time
Reporting To: Director of Marketing
Key Interactions: Marketing Team, Account Manager, Strategy team, Copywriters & Paid media team

The Role

• We are seeking a dynamic and experienced Brand Lead to drive the strategic vision and execution of our brand initiatives.
• The ideal candidate will possess a deep understanding of the betting industry, with a proven track record of translating brand efforts into measurable business success.

Key Responsibilities

• Develop and implement brand strategies that align with business objectives, demonstrating familiarity with betting mechanics, product lifecycles (pre-match, in-play), and core user behavior.
• Build strong relationships and operational alignment with the team, leveraging a comprehensive understanding of the competitive market and cultural nuances in the betting industry.
• Communicate high-level strategy effectively, translating project efforts into strategic business metrics that significantly impact the brand.
• Continuously analyze client’s performance data, identifying opportunities and gaps to provide recommendations that drive upsell opportunities.
• Ensure a strong understanding of how services (SEO, content, campaigns) directly contribute to commercial goals such as deposits, sign-ups and customer retention, with every initiative having a clear path to revenue growth.
• Define and track key performance indicators (KPIs) beyond vanity metrics, focusing on Revenue Per User (RPU), Cost Per Acquisition (CPA) and campaign-attributed profit.
• Exhibit excellent project management skills, ensuring content, campaigns and reporting are clear, consistent, and delivered on time, fostering client trust and confidence.

Qualifications

• 2 - 3 years of direct management.
• Must be familiar with local Nigerian betting mechanics, user journeys and global compliance standards.
• Proven success using digital marketing to increase high-value metrics (e.g., "Increased deposits by 25%," or "Reduced CPA by 18%," or "Drove a $X new service upsell").
• Experience leading a team composed of different specializations (e.g., an SEO specialist, a copywriter, art directors, social media managers, a strategist and a media buyer) toward a unified, commercial goal.
• Experience in formal project management practices, ensuring client deliverables are consistently clear, on time and building confidence (validated by PMP or PRINCE2 is a plus).

What We Offer

• Competitive salary based on experience
• Hybrid work mode
• Health Insurance Cover
• Group Life Insurance cover
• Contributory Pension Scheme
• Data and airtime monthly allowance.

Application Closing Date
4th November, 2025.

How to Apply
Interested and qualified candidates should:
Click here to apply online

Note

• We are looking to fill the role listed below immediately.
• Before submitting your resume, please take a moment to carefully review the job description for the role.
• This ensures you align with the qualifications and responsibilities we are looking for.
• If your application piques our interest, you can expect to hear from us through email or a phone call.
• We look forward to connecting with you soon!