Brand Lead at Pulse Nigeria

Pulse Nigeria is an ultimate media playground, serving up the freshest news, entertainment, and lifestyle vibes to young audiences across the continent. We live for creativity, killer storytelling and making a real impact. Catch us bringing the heat on our news platforms, social channels and rocking marketing and production in Nigeria, Ghana, Kenya and Uganda.

We have over 100 million users and more than 100 million video views on our own channels every single month. We are your go-to partner, flexing our massive media muscle and dropping 360-degree in-house marketing solutions to get you noticed. Join us and let's make some magic!

We are recruiting to fill the position below:

Job Title: Brand Lead

Location: Maryland, Lagos
Employment Type: Full-time

The Role

• We are seeking a dynamic and experienced Brand Lead to drive the strategic vision and execution of our brand initiatives. The ideal candidate will possess a deep understanding of the betting industry, with a proven track record of translating brand efforts into measurable business success.

Key Responsibilities

• Develop and implement brand strategies that align with business objectives, demonstrating familiarity with betting mechanics, product lifecycles (pre-match, in-play) and core user behavior.
• Build strong relationships and operational alignment with the team, leveraging a comprehensive understanding of the competitive market and cultural nuances in the betting industry.
• Communicate high-level strategy effectively, translating project efforts into strategic business metrics that significantly impact the brand.
• Continuously analyze client’s performance data, identifying opportunities and gaps to provide recommendations that drive upsell opportunities.
• Ensure a strong understanding of how services (SEO, content, campaigns) directly contribute to commercial goals such as deposits, sign-ups and customer retention, with every initiative having a clear path to revenue growth.
• Define and track key performance indicators (KPIs) beyond vanity metrics, focusing on Revenue Per User (RPU), Cost Per Acquisition (CPA) and campaign-attributed profit.
• Exhibit excellent project management skills, ensuring content, campaigns and reporting are clear, consistent and delivered on time, fostering client trust and confidence.

Qualifications

• 3-5 years directly managing or working within the sports / iGame industry.
• Must be familiar with local Nigerian betting mechanics, user journeys and global compliance standards.
• History of successfully managing an annual account or reporting directly to C-Level or VP-level client stakeholders
• Proven success using digital marketing to increase high-value metrics (e.g., "Increased deposits by 25%," or "Reduced CPA by 18%," or "Drove a $X new service upsell").
• Experience leading a team composed of different specializations (e.g., an SEO specialist, a copywriter, art directors, social media managers, strategist and a media buyer) toward a unified, commercial goal.
• Experience in formal project management practices, ensuring client deliverables are consistently clear, on time and building confidence (validated by PMP or PRINCE2 is a plus).

What We Offer

• Competitive salary based on experience
• Hybrid work mode
• Health Insurance Cover
• Group Life Insurance cover
• Contributory Pension Scheme
• Data and airtime monthly allowance

Application Closing Date
22nd October, 2025.