SEO & SEM Specialist at Fairmoney Microfinance Bank

FairMoney is building the leading mobile bank for emerging markets. We started with a digital microcredit application on Android, and currently roll out additional financial services (current account, savings, debit card) while expanding the product to Western Africa and South-East Asia.

We are recruiting to fill the position below:

Job Title: SEO & SEM Specialist

Location: Lagos (Hybrid)

About The Role

• We are hiring an SEO and SEM Specialist to transform search into a core acquisition engine for FairMoney.
• This role is responsible for driving organic and high-intent lead generation through SEO and Google Search Ads, while significantly improving our online visibility, traffic quality, and overall conversion performance.
• This is more than a technical optimisation role. We are looking for a growth-driven professional who can take full ownership of scalable, cost-efficient, and high-impact acquisition from search.
• The ideal candidate will lead strategies that increase visibility across priority keywords, grow organic traffic, and consistently generate qualified leads and application conversions through a data-driven SEO and SEM approach.

Key Responsibilities

• Own and execute the SEO and SEM strategy to drive high-intent, scalable user acquisition.
• Grow organic traffic and improve rankings for priority financial keywords that generate qualified leads and application installs.
• Lead Google Search Ads campaigns, optimising for cost-efficiency, lead quality, and conversion performance.
• Optimise the full search acquisition funnel from search query to landing page to lead to application and activation.
• Continuously test and improve landing pages, messaging, and user journeys to increase conversion rates.
• Identify and eliminate inefficient spend through deep analysis of search terms, user intent, and performance data.
• Track, analyse, and report on acquisition performance, including traffic growth, lead volume, conversion rates, and customer acquisition cost.
• Translate data insights into actionable recommendations that accelerate search-led growth.
• Collaborate with marketing, product, and growth teams to align search strategy with business objectives.

Requirements

• 5+ years in SEO, SEM, or search-focused growth roles.
• Strong hands-on experience with Google Search Ads.
• Proficiency with SEO tools (Ahrefs, SEMrush, Screaming Frog, Search Console).
• Knowledge of Nigeria’s search landscape and user behaviour.
• Familiarity with GA4 and conversion tracking.
• Ability to work with Product/Engineering to execute SEO changes.
• Strong analytical skills; comfortable working with large datasets.
• Experience in fintech, financial services or a high-growth marketplace is a plus.

Application Closing Date
Not Specified.

How to Apply
Interested and qualified candidates should:
Click here to apply online