Business Development Manager at Proforce Limited

Proforce Limited was incorporated in 2008 as a total defence solution provider specializing in armoured vehicles and personal protection. The company’s focus is on the delivery of confidence in protective mobility. We have developed a vibrant market for security and mobile protective products within Nigeria and Africa. PROFORCE has exploited its deep technical know-how to produce outstanding armored products for Government Agencies, Corporate Bodies, Diplomatic Communities and Private individuals within Nigeria and Africa.

We are recruiting to fill the position below:

Job Title: Business Development Manager

Location: Abuja (FCT) 
Employment Type: Full-time
Department: Sales & Marketing / Corporate Strategy
Reports To: General Manager / Managing Director

Job Summary

• The Business Development Manager is responsible for driving revenue growth, expanding market presence, and developing strategic partnerships for the company’s automobile products and services.
• The role focuses on identifying new business opportunities, strengthening dealership networks, securing fleet contracts, and increasing overall profitability.

Key Responsibilities
Business Growth & Market Expansion:

• Identify and develop new business opportunities in both retail and fleet segments.
• Expand dealership and distributor networks across target regions.
• Drive sales of locally assembled/manufactured vehicles to corporate and government clients.
• Develop and execute strategic market entry and expansion plans.

Client Relationship Management:

• Build and maintain strong relationships with key clients, fleet operators, government agencies, and corporate organizations.
• Lead contract negotiations and close high-value deals.
• Ensure high levels of customer satisfaction and retention.

Strategic Planning & Analysis:

• Conduct market research and competitor analysis within the automobile industry.
• Develop pricing, sales strategies, and revenue projections.
• Prepare periodic sales forecasts and business performance reports for management.

Collaboration & Internal Coordination:

• Work closely with Production, After-Sales, Finance, and Marketing teams to align business objectives.
• Support product launch initiatives and promotional campaigns.
• Provide feedback from the market to guide product development and improvement.

Performance & Revenue Management:

• Set and achieve sales targets and revenue goals.
• Monitor key performance indicators (KPIs) for business development activities.
• Develop strategies to increase profitability and market share.

Requirements & Qualifications

• B.Sc./HND in Business Administration, Marketing, Economics, Engineering, or related field (MBA is an added advantage).
• 7–10 years’ experience in business development or sales within the automobile or manufacturing industry.
• Proven track record of achieving sales targets and closing large deals.
• Strong negotiation, presentation, and strategic thinking skills.
• Excellent communication and relationship management abilities.
• Proficiency in MS Office and CRM systems.
• Ability to travel when required.

Key Competencies:

• Strategic Thinking
• Negotiation & Persuasion
• Leadership & Team Collaboration
• Market Intelligence
• Result-Oriented Approach.

Application Closing Date
31st March, 2026.

Method of Application
Interested and qualified candidates should send their Application Letter, Curriculum Vitae (CV), and relevant credentials to: hrm@proforcedefence.com using “Business Development Manager” as the subject of the mail.

Note: Only shortlisted candidates will be contacted.