Social Media Manager / Content Creator at Austine Mali Limited

Austine Mali Clothing is a contemporary fashion brand committed to redefining modern elegance through creativity, craftsmanship, and cultural authenticity. We design timeless yet forward-thinking pieces that celebrate individuality and confidence. As we expand our creative and digital footprint, we are seeking a passionate and experienced Social Media Manager & Content Creator to bring our brand story to life across digital platforms, strengthen our online community, and enhance our visual identity.

We are recruiting to fill the position below:

Job Title: Social Media Manager / Content Creator

Location: Alimosho, Lagos
Employment Type: Full-time

Role Overview

• The Social Media Manager & Content Creator will be the creative voice and digital ambassador of Austine Mali Clothing.
• You will be responsible for developing and executing our social media strategy, producing compelling content, and growing our online presence across all relevant platforms.
• This is a dynamic, hands-on role that sits at the intersection of strategy, storytelling, and visual artistry.

Key Responsibilities
Social Media Strategy & Management:

• Develop and implement a comprehensive social media strategy aligned with brand goals and marketing plans.
• Schedule, post, and manage daily content across Instagram, TikTok, and emerging platforms.
• Maintain monthly content calendars featuring new arrivals, brand stories, stockist updates, and event promotions.
• Monitor performance metrics and optimize content for engagement and growth.
• Stay updated on platform trends, algorithms, and new digital tools.

Content Creation & Studio Production:

• Conceptualize, shoot, and edit original photo and video content.
• Create posts celebrating national holidays and notable events in Nigeria and the UK.
• Produce high-quality studio content during twice-weekly sessions.
• Collaborate with models, photographers, stylists, and the creative team.
• Create premium product images for e-commerce while maintaining brand consistency.
• Repurpose content for reels, TikToks, ads, and web usage.

Website & Digital Traffic Growth:

• Develop content strategies to drive traffic to the brand website and improve conversions.
• Produce content educating customers about stockists, new collections, and events.
• Align social media activities with e-commerce and marketing initiatives.
• Use analytics to refine digital strategies.

Fashion Trend Research & Brand Development:

• Stay updated on global and local fashion trends and cultural conversations.
• Study competitors and influencers for creative inspiration.
• Incorporate trend insights into visual storytelling.

On-Ground Brand Representation & Event Coverage:

• Visit stockists to create engaging in-store and customer-experience content.
• Attend events, pop-ups, exhibitions, and fashion shows to capture live visuals.
• Support editorial shoots, lookbooks, and collection campaigns.
• Represent the brand professionally at events and collaborations.

Community Engagement & Influencer Relations:

• Build a strong, loyal online community through active engagement.
• Identify and partner with influencers and brand ambassadors who fit the brand ethos.

Reporting & Optimization:

• Prepare detailed monthly reports on engagement, reach, and conversions.
• Use data insights to guide creative decisions and marketing improvements.
• Provide recommendations directly to the Creative Director.

Qualifications & Experience

• 3+ years of experience in social media management and content creation, preferably within fashion, lifestyle, or luxury brands.
• A strong, demonstrable portfolio showcasing photography, video production, and/or graphic design work.
• Proven track record of growing social media followings and driving meaningful engagement.
• Proficiency with social media platforms and scheduling tools.
• Experience with Adobe Creative Suite (Photoshop, Premiere Pro, Lightroom) and/or Canva.
• Strong writing and storytelling skills with an excellent command of English; additional languages are an advantage.
• Deep understanding of fashion, aesthetics, and visual trends.
• Ability to work independently, manage multiple projects simultaneously, and meet deadlines.

Salary
N150,000 - N200,000 monthly.

Application Closing Date
30th June, 2026.

Method of Application
Interested and qualified candidates should send their CV / Resume to: careers@austinemali.com using the job title as the subject of the email.

Note
Please submit the following to our careers email:

• A portfolio or links to social media accounts you have managed
• A brief cover letter (no longer than one page) telling us why you are the right fit for Austine Mali Clothing
• Only shortlisted candidates will be contacted.
• We celebrate diversity and are committed to building an inclusive team that reflects the richness of the cultures we draw inspiration from.