OpenTRV is London-based tech startup with the aim to reduce carbon emissions across the UK and Europe by 10% and 8% respectively by the year 2050.
We are currently recruiting a digital operations team in Lagos, Nigeria to work for OpenTRV and other clients, providing operations solutions in the capacity below:
Job Title: Branding Specialist
Location: Lagos
Job category: Graphics (Design / DTP)
Job Descriptions
- Are you creative? Do you have the ability to take a vision from a client’s mind and bring it to life visually? Do you have experience creating effective branding solutions to maximise profitability for companies, goods and services? Then we are looking for you!
- The branding specialist will be responsible for developing new brands and assets, rebranding, creating graphic content, analysing brand effectiveness and recommending improvements and developing strategies to ensure effective market penetration for the company and its clients. They will also be responsible for uncovering customer insights in order to deliver innovative, high-impact campaigns.
Typical job functions include:
- Working with the copy editor to create visual and text brand assets for the company and its clients including names, logos, taglines, social media handles, colour schemes, brand books, typography recommendations, etc.;
- Working with a wide range of media and using graphic design software;
- Analysing how brands are positioned in the market and crystallising targeted customer insights;
- Taking brand ownership and providing the vision, mission, goals and strategies to match up to;
- Developing comprehensive brand strategies and brand identities;
- Translating brand strategies into brand plans, brand positioning and go-to-market strategies;
- Leading creative development and creating motivating stimulus to get targeted population to “take action”;
- Establishing performance specifications, cost and price parameters, market applications and sales estimates;
- Monitoring market trends, researching consumer markets and competitors’ activities to identify opportunities and key issues;
- Directing marketing and advertising activities to ensure consistency with product line strategy;
- Monitoring product distribution and consumer reactions;
- Anticipating bottlenecks;
- Brainstorming new and innovative growth strategies;
- Aligning the company around the brand’s direction, choices and tactics.
Essential Skills
The successful candidate must:
- Have proven experience in a branding role;
- Have proven graphic design experience;
- Be able to design high-impact graphics using graphic design software such as Adobe Photoshop;
- Have excellent understanding of the full marketing matrix;
- Be highly creative with an ability to think outside the box;
- Be able to understand clients’ visions and successfully translate them into visual work;
- Show proof of ability to develop brand and marketing strategies and effectively communicate recommendations to management and clients;
- Have strong analytic and data-driven thinking skills;
- Have impressive communication and interpersonal skills;
- Be up-to-date with the latest trends and marketing best practices;
- Be comfortable working with numbers, metrics and spreadsheets;
- Have excellent command of the English language.
Desired Skills
The following traits may help set candidates apart:
- Previous UK work/education experience;
- A Bachelor’s degree or higher in a creative subject.
What to Expect
- We are a startup that cares deeply about the welfare of our employees and so we are always working hard to ensure that everyone is well taken care of.
Training/Job Progression
- All new employees will receive a two-day onboarding on the 13th and 14th of October, 2016 and ongoing job support is provided where possible.
- Employees are actively encouraged to seek personal development by attending training courses and taking advantage of other available opportunities. Support will be given to enable these where possible.
Work-life Balance
- For the first two weeks, the new team will work together in the office from Monday - Friday. After this period, employees will be able to choose a combination of working from home and in the office, according to their personal needs and the demands of the job role.
- All employees are encouraged to pursue a healthy work-life balance and the company will take reasonable steps to enable this where practicable.
Selection Process
- Candidates are asked to upload their CVs and complete the application form to the best of their ability as this constitutes an important part of the selection process. Successful candidates from this stage will be invited to a half-day assessment centre on either Monday 10th or Tuesday 11th of October, 2016.
- Job offers will be sent out to successful candidates from this stage on Wednesday 12th of October, 2016.
Remuneration
Employee salaries will be paid in British Pounds (GBP) where practicable. Employees will start on a basic salary which will be reviewed and potentially increased after three months. New employees may also have the opportunity to receive joining bonuses.
Application Closing Date
Friday, 7th October, 2016.
Method of Application
Interested and qualified candidates should:
Click here to apply online