Heineken - In 2013, Heineken scored a bronze Lion at Cannes with "The Candidate," an internship contest that generated a whopping 1,734 global entries.
Now, the brand is back to recruiting with "Go Places," led by a musical Dr. Seuss-ish video inviting talent to respond to some questions. Go Places, is an online interview that will create a personal profile, which people then send with their resume on LinkedIn to apply for a Heineken dream gig. Each of the 12 questions have to be answered in 5 seconds or you will be mocked by the interviewer and blocked from continuing., which must be answered in three to five seconds.
Based on the Enneagram model, the results give you a personal profile, which must be sent along with your résumé when applying for your Heineken dream gig on LinkedIn.
The video features a passel of actual Heineken employees, giving it a playful, personal touch. The "interview" is also packed with nifty localizations a tribute to Heineken's attention to detail. This affects everything from the Interviewer's clock, which shows your local time, to the beers and food he flashes before you at rapier speed. "You see empanadas when watching in Mexico, and a noodle soup when viewing in Vietnam. The same thing occurs when presented a local beer you see one that is actually local in your market: Amstel beer in the Netherlands (a Heineken company beer!) and Star Beer in Nigeria (also a Heineken beer),"
Great! By coming here, you’ve already shown that you are interested in exploring and are open to trying out new experiences. What’s next? Are you ready to continue the conversation? How can you open us up to new ways of thinking and doing things? Now time for the real interview…
- You'll MUST take the Heineken Go Places Interview to be able to apply for these Jobs. Good luck.
- It's an interactive and interesting video interview that requires a strong internet connection.