Red Bull was founded in 1984 by sports enthusiast Dietrich Mateschitz who reportedly drinks up to 10 cans of it a day. In 1987, Red Bull not only launched a completely new product, it created and has led ever since a whole new product category, Energy Drinks. Nowadays Red Bull employs more than 10400 people in over 167 countries, selling over 6 billion cans a year. The World of Red Bull provides the forum for you to use your talent and passion, to develop yourself and make an impact. Find out why we're different.
We are recruiting to fill the position below:
Job Title: Culture Marketing Specialist - Distribution Partner
Location: Lagos
Job Descriptions
- The Culture Marketing Specialist is part of the national Culture Marketing team and has the responsibility for dedicated projects and programs within the overall program.
- This can contain whole areas (e.g. music festivals) or individual projects.
- He/she is a key position between Red Bull opinion leaders and multipliers in the entertainment and culture business.
- He/she is responsible for implementing defined strategies and frameworks for developing a solid base of credible opinion leaders within the entertainment, culture and commercial environments.
- Also, he/she’s responsible for the correct and proper realization of Red Bull and 3rd party supported events in these areas.
Job Responsibilities
Execute annual Culture Marketing plan and deliver on set targets:
- Realize selected culture marketing initiatives and projects as part of the overall marketing plan
- Establish and maintain long-term culture and music platforms
- Negotiate and secure relevant music rights to ensure all created content can be sufficiently utilized via our media business
- Work closely together with sales, communications and brand department
Develop Opinion Leader network and event programme across key cultural scenes:
- Establish a rich network in the fields of culture in general and music in particular to be aware of new upcoming trends and movements
- Establish a strong portfolio of key artists to work with on various projects and programs within the World of Red Bull
- Take care of an optimum usage of the Red Bull product in focused cultured playgrounds by Opinion Leaders and secure a perfect communication about the brand and the product
- Drive “Can in hand” and product placement with key artists and in defined key areas
- Negotiate with artists and labels on cooperation deals
Quality control and Return on Investment:
- Evaluating the results of the respective activities
- Ensuring a qualitative approach of all opinion leader activities
Communication:
- Co-ordination of activities with On-Premise, Sport, Student Brand Manager and Communication departments to maximise efficiencies and consumer impact
- Infonet/Intranet communication
- Liaison with international culture department for development of best practice
Management of Red Bull collaborator’s structure, agencies and suppliers:
- Briefing and management of outside specialists / agencies
- Controlling the realization of events and other relevant culture marketing activities
- Budget responsibility for selected areas of the national program
Your Experience
(Proven performance in):
- Working experience, ideally in a music / culture related environment, allowing a vast understanding of the culture landscape
- Experience in dealing with Artists and related entities (Labels, Management…)
- Strong management skills: Team of specialists, leading external agencies, freelancers EDV (Word, Excel, Power Point, etc.)
- Interested and open to different cultural playgrounds. Creative and innovative mind set, open for new things
- Well-connected in different culture scenes and environments – good net worker
- Clear understanding of global entertainment, music and culture industry, as well as a firm understanding of youth Culture market & scenes in the country
Application Closing Date
Not Specified.
How to Apply
Interested and qualified candidates should:
Click here to apply online