Culminate Consulting - Our client, a Media Company, is currently recruiting to fill the position below:
Job Title: Manager, Media Planning Strategy and Buying
Location: Lagos
Job Responsibilities
Media Planning:
- Development and execution of an effective and efficient above the line campaign strategies in line with the company’s business goals.
- Collect and analyze media research data with regards to reach, affinity, ratings, consumer behavior, audience trends and the impact of different media channels.
- Consistently reach highest number of people with lowest-cost possible.
- Develop the optimal media mix/plan for each campaign to ensure that the company achieves its business goals.
- Identify new and effective media opportunities.
Media Budgeting and Buying:
- Support the marketing manager in developing and managing media campaign budgets.
- Design optimal media buying strategies by negotiating the most cost-effective rates to drive optimal user acquisition cost in each campaign.
- Run smooth media material delivery logistics to ensure TV or Radio commercials materials are delivered to the media houses on time.
- Quality check all media buying agents’ or media houses invoices to ensure accuracy and compliance.
Continuous Monitoring and Optimization:
- Rigorously monitor all media campaigns to ensure compliance with the media schedule.
- Relentlessly monitor campaign impacts on relevant business KPI’s and recommend optimizations across active channels on daily, weekly or quarterly basis.
Post Campaign Analysis:
- Analyze the results/effectiveness of each campaign and identify key strategic areas of optimizations.
- Consistently develop and document hypothesis based on past performance to design optimization tests in future campaigns.
Education and Experience requirements
- University Degree in Marketing, Exact Sciences, Math, Engineering or Economics
- 6-8 years of experience in media strategy development and execution for Multinational accounts that demand data-driven media buying.
- Experience in Media planning in other African countries; East/West Africa will be an added advantage.
- Experience with Media consumption analysis tools such as Telmar, Media Star etc.
- Experience working with consumer research companies a plus.
Application Closing Date
14th December, 2016.
How to Apply
Interested and qualified candidates should send their CV’s to:
[email protected]
Note: Candidates should use the position applied for, as heading of the email.