Guinness Nigeria plc is a strategically important market for Diageo and for the Guinness brand globally being the #2 Market globally by volume. The emergence of mobile phone technology as the primary medium of communications within Nigeria has led to a dramatic shift in emphasis from conventional to emerging media. This role is strategically important to establishing Guinness as Africa’s #1 Beer brand. This role focuses on the step-change in investment and management of Digital Media in Nigeria and beyond.
We are recruiting to fill the vacancy below:
Job Title: Digital Manager - Brands
AutoReqId: 55033BR
Location: Lagos
Function: Marketing
External Job Description: Reports to Consumer Connections Manager, Nigeria
Purpose
- To assist in delivering the Diageo Digital Transformation agenda by increasing the visibility of Guinness Nigeria brands digital assets.
- Specifically, the individual will support the delivery of the Game Plan strategy which is aimed at increasing the awareness and adoption of each respective brands digital asset
Responsibilities
- Develop the annual Brand Digital Plan for non-conventional media and development of third party strategic partnerships.
- Oversee the targeting and media strategy of assigned Brand digital investments
- Deliver all campaigns in full and on time, meeting or exceeding brands category performance benchmarks
- Collaborate with Planning and Analytic teams within the Consumer Connections unit to develop solutions that will enhance brands digital operational efficiency and improve performance
- Proactively make recommendations on rate to the digital agencies and consult on media restrictions to provide an understanding to the brand/marketing managers on the levers that influence delivery.
Qualifications and Experience
- University degree in marketing /business or other related discipline. Postgraduate Qualifications is an advantage
- 4-6 years proven and strong Brand and Trade Marketing experience
- Minimum 2 years proven experience of Digital marketing strategy development and implementation
- Ability to work under own initiative / pro-activity
- Excellent commercial judgement and acumen.
- Proven experience of working on Digital Activation platforms & understanding of Execution standards required for the demanding consumer.
- Experienced at managing key stakeholders nationally & internationally.
Policies highly relevant to the Marketing Function:
- Diageo Marketing Code
- Environment Policy
- Competition & Anti - Trust Policy
- External Communications Policy
- Anti-corruption Policy
- Occupational Health and Safety Policy
- Corporate Security Policy
- Employee Alcohol Policy
- IMS Policy
- Anti-discrimination & Human Rights Policy.
Application Closing Date
Not Specified.
How to Apply
Interested and qualified candidates should:
Click here to apply online