Pfizer - Good health is vital to all of us, and finding sustainable solutions to the most pressing health care challenges of our world cannot wait. That's why we at Pfizer are committed to applying science and our global resources to improve health and well-being at every stage of life. We strive to provide access to safe, effective and affordable medicines and related health care services to the people who need them.
We are recruiting to fill the position of:
Job Title: Marketing Lead Sub-Saharan Africa
Job ID: 1046868
Location: Lagos-Nigeria
Position Summary
- To lead a team of marketing colleagues supporting the Block Buster and Managed Portfolios² at Point of Prescription (POP) and Point of Sale (POS) across Sub-Saharan Africa.
Responsibilities
- Deliver brand Revenue and IBA within agreed OpEx budget
- Forecast brand performance and track progress towards target
- Prioritize Block Buster and Managed Portfolio within the key Therapy Areas (TA) across Sub-Saharan Africa
- Invest A&P directly behind the Block Buster brands in the highest potential markets
- Ensure appropriate marketing support for Managed Portfolio² across Sub-Saharan Africa
- Identify and leverage synergies across markets
- Develop Strategy, Tactics, Execution & Metrics (STEM) plans for each TA and their subsequent Block Buster Managed Portfolio brands
- Align with Regional brand plans but specific to target markets
- Ensure there is a defined digital Tactical Matrix to support each TA
- Provide local insights and brand feedback to Regional Marketing teams
- Ensure that programs and materials supplied are fit for purpose
- Select best-fitting modules from Regional content with (minimal) adaptation/trans-creation as needed
- Manage local agencies for trans-creation within guidelines and budget
- Ensure operational excellence in the execution of the STEM plans in-market
- Close collaboration with Country Sales Teams to ensure the Field Force Equation is well defined.
- Appropriate monitoring of KPIs in close partnership with the Sales Teams
- Coach and develop Marketing colleagues to achieve High Performance PEH Culture
- Member of the PEH AfME Marketing Leadership forum
- Drive evolution of commercial model ensuring deployment of multi channel communication enhancing overall customer engagement
- Partner with the PEH Regional Marketing Lead to align on plans to maximize growth and penetration of blockbusters and Managed Portfolio
Position Responsibilities
Accountable:
- Brand & STEM plans for all Block Buster¹ Brands and Managed Portfolio²
- Key Sales Materials to support promotion of brands:
- Regulatory and Medical review required by Marketing are the owner
- Management of Marketing team to GPM standards:
- Including people development and IDP
Shared Accountability:
- Prioritization of portfolio in conjunction with Commercial Leads, Marketing Team and Country Manager
- SSA Op Plan in conjunction with Commercial Leads, Marketing team and Country Manager:
- Including long range and annual forecasts
- A&P forecasts
- Ongoing review of forecasts and adjustment of LE as required:
- In conjunction with Finance, Commercial Leads and Country Manager
Organizational Relationships
- Country Manager
- Commercial Leads
- Health & Value Team
- Medical Affairs
- Regulatory
- Regional Marketing
- eMCM marketing
- GCO Marketing services, Business Analytics & Insights (BAI)
Resources Managed
Financial Accountability:
- Revenue, IBA and Expense targets for defined portfolio within SSA
Supervision:
- Country Portfolio Managers
- 8 x FTE
Education and Experience
Qualifications:
- Minimum 5 years of marketing experience
- Minimum 2 years people management experience
- Bachelor's Degree in Marketing related discipline; master degree or MBA desired
- Previous related experience in the Pharmaceutical Industry preferred
Technical Skills Requirements
- Expect candidates to demonstrate these commercial /management competencies
- Strategic and Operational Business/Marketing Planning
- Marketing, Customer and Competitor Insight
- Developing people
- Data analysis, interpretation and communications
- Performance and Program Metrics
- Matrix leadership (Regional Marketing, FF, Commercial Leads, CM)
- Fluent in French desirable
- Excellent written and verbal communication (English language)
Application Closing Date
22nd February, 2017.
How to Apply
Interested and qualified candidates should:
Click here to apply online
Note: You can view and apply for this job by selecting "Africa and Nigeria" in the drop down boxes.