Guinness Nigeria Plc is a strategically important market for Diageo and for the Ready to Drink (RTD) Portfolio being one of the most competitive globally. The emergence of new Competition both nationally and regionally in the RTD Category in Nigeria has led to a significant shift in commercial emphasis. This role is important to establishing Nigeria as the #1 Beer Market globally.
Job Title: Brand Manager - Ready to Drink (RTD)
AutoReqId: 36211BR
Function: Marketing
Level: L5 (M2)
Reports To: Marketing Manager, RTD/Head of Consumer Planning & Research
a) Financial
- Management and Accountability for implementation of A&P spend, Efficiencies and Evaluation across all Brand activities.
- Negotiate cost of 3rd Party Goods & Services suppliers with Procurement.
- Develops & executes plans against strategic growth opportunities
- Maintains business critical controls & compliance documentation rigorously to ensure complete transparency
- Is responsible for embedding day to day management of SmartBrand approvals and implementation of the Digital Code of Marketing Practice. Copied from: www.hotnigerianjobs.com
b) Leadership and Functional Responsibilities
- Manage the delivery of the AOP for Ready to Drink Brands through excellent execution of GAME Plans & Activities.
- Ensure strong collaboration with other African team members and Hub Teams in building the trademark & RTD category via new growth drivers and search and spin
- Work with in-market teams & commercial managers to turn the RTD Annual GAME Plans into “executable” commercial plans and assist with the development of growth drivers.
Top 3-5 Accountabilities
- Assist and support the Marketing Manager RTD to deliver the AOP growth aspirations in F13 and beyond.
- Develop and execute ambitious recruitment plans for RTDs and other brand initiatives to be the market leader in Nigeria within 24 months.
- Support & inspire the rest of the Brand Teams as well as collaboratively support the GNPlc Customer Marketing team ensuring full adherence to Diageo Marketing Code and Digital Code of Practice.
- Develop the annual Brand Media Plan for conventional & non-conventional media and development of third party strategic partnerships.
Qualifications and Experience Required
- University degree in marketing / business or other related discipline preferred though not essential. Postgraduate Qualifications is an advantage. Copied from: www.hotnigerianjobs.com
- 4 - 6years experience in Beer/FMCG Brand Management including creative development and implementation
- Ability to identify issues & ensure consumer insights are applied
- Can demonstrate excellent Commercial judgement & acumen.
- Experience of working on national activation platforms & understanding of execution standards required for the demanding consumer.
Barriers to Success in Role
- Insufficient Brand Management experience in the Nigerian Beer/FMCG Markets
- Inability to manage and influence a cross functional team
- Lack of focus on executional rigour & detail.
- Lack of imagination, ambition and agility in developing solutions befitting a Market Leading brand in a strategically important priority market.
Flexible Working options
- Lagos based with some travels within/ outside Nigeria
Application Closing Date
18th March, 2013
Method of Application
Interested and qualified candidates should:
Click here to apply online