Ellae Creative Branding Agency Limited is an energetic and talented creative agency, set center stage in Lagos, Nigeria. We blend intelligent creativity with a sincere collaborative approach, consistently delivering powerful results for our clients.
We are recruiting to fill the position below:
Job Title: Copywriter
Location: Lagos
Responsibilities
- Responsible for brainstorming, creating, and transforming ideas into words for articles, advertisements, publications, and pamphlets.
- Writes words and text for Internet content, websites, press releases, flyers, and direct mail literature
- Responsible for taking a client’s advertising brief and generating original copy ideas that grab the attention of the target audience. This can include creating straplines, slogans, body copy, jingles and scripts
- Meeting with account executives to discuss the client's requirements and core messages
- Familiarizing them with the product, target audience and competitor activities in the market
- Brainstorming ideas and concepts for the visual and words with other members of the creative team
- Presenting initial ideas to the creative director, some of which may be rejected or developed into workable concepts
- Writing various copy options, which may be presented to the client as a story board (a consecutive series of frames depicting the script and drawings that may be used)
- Modifying copy until the client is satisfied
- Overseeing the production phase, booking and liaising with designers, illustrators, printers, photographers and production companies
- The above list is not exhaustive of all duties responsible for and all other jobs none specified in the description.
Key Accountabilities
- Write copy for clients' ads, brochures, TV spots, radio, and other forms of advertising.
- Research the technical properties of products.
- Determine what makes products appealing to consumers.
- Develop unique, new concepts.
- Conceive, develop and produce effective advertising campaigns.
- Work with account executives to determine client needs and budget.
- Ensure campaign stays within budget.
- Create and present storyboards of ideas.
- Work with art directors to create ideas.
- Write clear and persuasive copy for websites, brochures, ads, and other means of advertising.
- Revise, edit, and proofread content as needed or directed by client.
- Respond to feedback in a timely manner.
- Work within tight deadlines.
- Monitor and change advertising campaigns to change effectiveness.
- Check copy for spelling and grammar errors.
- Research competitors and keep abreast of market trends.
- Explore different ideas and concepts for both the visual and verbal elements in tandem with the creative team.
- Work with designers, illustrators, printers, photographers and production companies to complete the campaign.
- Write press releases advertising new products
Preferred Background
- Applicant must have a degree in Advertising, Design or related subjects.
- Proven track record of successes
- Work experience of 2-5 years
Skills Required:
- Be highly creative and imaginative, and curious about clients' products or service
- Be skilled in writing clear, concise and grammatically correct copy
- Understand the different language styles that appeal to various target markets
- Have excellent interpersonal and communication skills
- Work well in a team and with a range of creative people
- Be able to work under pressure and manage workloads effectively
- Be highly self-motivated and well organized
- Be able to see other people's points of view and take on board feedback
- Work within strict budgets
- Have an eye for detail
- Possess good leadership, people and project management skills.
Application Closing Date
Not Specified.
How to Apply
Interested and qualified candidates should send their Applications and CV's to:
[email protected] with the subject title "Application for Copywriter".