British American Tobacco (BAT) Nigeria is recruiting for Brand Executive to be based in Lagos.
Job Title: Brand Executive
Reference Number: OM/WAA/NIG/ECE/26-08-10
Location: Lagos
Remuneration: TBA
Reports to: Brand Manager
Requisition Number: 1
Response Deadline: 10/9/2010
Principal Accountabilities:
Recommend changes to brand programmes
- Assist Brand Manager in the development of a strategic plan for respective brand(s)
- Recommend brand attributes to be reinforced based on brand’s role in portfolio
- Support definition of high level brand programmes
- Assist Brand Manager in the development and execution of an operational brand plan
- Recommend venues and communication channels
- Support development of message content
- Recommend schedule for brand events
- Monitor implementation and results of operational brand plan
- Monitor and report brand expenditure to ensure it does not exceed budget defined in operational brand plan
- Analyse market research data in order to understand brand issues and market opportunities
- Develop ideas on product innovation in order to achieve competitive advantage
- Provide insights around brand strategy in the development/ implementation of trade programmes by Trade area
- Also, work in conjunction with Trade area to ensure that product is correctly managed throughout the supply chain and brand programmes are effectively implemented by trade team in respective markets.
- Select in conjunction with Marketing Service Team adequate touch points for designed brand programmes.
- Liaise with Marketing Service Team to ensure smooth execution and evaluation of brand activities.
- Close working relationship with Strategy Planning & Insights (SP&I) team to ensure contribution into research projects conducted in various end markets.
- Develop close relationship with external agencies to ensure day-to-day activities related to brand programmes are performed with required quality and agreed cost & timescales as defined in operational brand plan
Knowledge, Skills and Experience
- Fluent in English and French Language(oral and written )
- Knowledge of West Africa francophone markets would be an advantage
- Experience in Brand Area is desirable
- Consumer engagement and Brand programme development
- Project monitoring and management
- Managerial & Interpersonal Skills
- Negotiation and influencing
Key Outputs:
- Improvement in Consumer Disposition Funnel bottlenecks
- Forecasting accuracy
- Brand awareness and Imagery attributes ratings
- Timely development/ implementation of programmes
- Financial impact of programmes (e.g. ROI)
- Sales volume and Market Share
- Brand financials (e.g. P&L, margin)
Application Deadline
10th September, 2010
How To Apply
Click here to apply online