Terragon Group - We pride ourselves as a new Media business focused on Africa. We have built a strong competence across the new media ecosystem comprising mobile, online and content. Within digital we understand the interplay between content and platform and we have business verticals that deliver on both components of the digital world.
We are recruiting to fill the position below:
Job Title: Strategy and Research Executive
Location: Lagos
Job Description
- Work as an integrated member of the team, together with Account managers,Creative Lead, and Technology Lead
- Aligns strategy with a client’s business goals and objectives
- Analyze data from a wide range of 3rd party research sources to distil insights, identify new opportunities and inform digital strategies
- Works with Practice Leaders to ensure collaboration and progress of the Interactive group
- Collaborate with other teams to inform strategy, design and development decisions
- Understand industry/market intelligence and knowledge of best practices.
- Recognizes project issues and elevates them to the appropriate project team members with suggested, well-thought out solutions.
- Participate in Strategy meetings for Client briefs and develop documents
- Seek for market insights relevant to clients and share knowledge
- Assist Lead in developing strategies in the preparation and facilitation of client planning sessions and strategy workshops.
- Assist Lead in driving digital strategies across a variety of our clients / briefs:
- Advising on actionable strategies involving social media, mobile, web design / functionality, online media, etc.
- Provide analytical and decision support to key decision makers, helping to make better strategic and tactical decisions
- Develop strategic insights through the use of various social media monitoring tools
- Produce research analysis reports including business profiles, competitive profiles, score cards and situational analysis summaries.
- Draw parallels with the team to deliver on strategic vision, digital marketing initiatives and strategy
- Provide research and analysis for client campaigns, advertising, direct marketing, and industry best practices for marketing results
- Seek out new channels for integrating company assets into campaigns
Requirements
- University degree in Economics/Statistics or any other numerical discipline
- A related Post graduate degree/Certification
- Excellent communication, interpersonal, and relationship-building skills
- Ability to work under pressure, strict timelines and no supervision
- Ability to multi-task effectively.
- Creative approach to up-selling to an existing client base and generating new business
- In-depth knowledge in all aspects of digital marketing, including website content, social media, video production, e-marketing and metrics
- 3-5 Years in a Research/Strategy Role in a Digital advertising industry is a must.
- Google certification will be an added advantage
- Demonstrated leadership skills in strategy and management of key internal and external stakeholders/vendors.
- Have a win-win attitude
- Ability to efficiently manage cost
- Ability to present and manage budget
- Ability to work effectively under pressure
- A good team player and self-motivated
- Digital Strategy Development
- Market Research Design and Documentation
- Data Analysis
- Relationship Management
- Facilitation
- Microsoft Office Suite (Word, Excel, PowerPoint)
Application Closing Date
14th February, 2018.
How to Apply
Interested and qualified candidates should send their CV's to:
[email protected] using the Job Title as the subject of the email.
Note: Only shortlisted candidates will be contacted.