IFFCO is a United Arab Emirates based international group which manufactures and markets a well-integrated range of mass-market food products, related derivatives, intermediaries and services.
Our business is broadly segmented as: Impulse Foods, Oils, Fats and Agri Foods.Packaging, Sales and Distribution. Supported by over thirty three manufacturing sites in eleven countries and over twenty offices worldwide; IFFCO has
We are recruiting to fill the vacant position below:
Job Title: Manager - Marketing Personal Care (West Africa)
Req ID: 2622
Location: Nigeria
Job Summary
- To formulate and implement marketing strategy for the business unit across various products to drive revenue, market share, profitability and other business goals
- To conceptualize promotional strategies in order to build brand image ( Personal Care) for IFFCO in Africa
Roles & Responsibilities
- To formulate and implement marketing strategy for the business unit across various products to drive revenue, market share, profitability and other business goals
- To conceptualize promotional strategies in order to build brand image for IFFCO
- Propose Overall Category/Product Portfolio Strategy.
- Propose and implement brand portfolio strategy based on category segmentation.
- Develop & Deliver Annual Marketing / Category/ Product Group/ Brand Plan in respect of Volumes, Market Share & Margins in Domestic & international markets; as consistent with the annual business plan.
- Develop and Maintain Brand & Portfolio profitability in terms of top line achievement & bottom line goals.
- Develop & Implement Consumer Relevant Brand Plans involving all aspects of the Marketing Mix, in order to achieve short/long term objectives.
- Develop category insights from market research for use in Communication/Brand Development.
- Maintain Custody of Consumer Brand Spend.
- Drive New Product Development Process.
- Optimize Product Cost while retaining/maximizing value being offered to consumer.
KPIs:
- Category wise Market share
- Increase in Brand value
- Consumer Insight Development
- Brand communication effectiveness
- New product launches
- New product Development
Qualifications
- MBA - Marketing
- 10+ years of related experience in marketing, brand management or sales
- Experience in Personal Care organizations is a must.
- Preferred candidate from Nigeria or working in similar profile in Nigeria
Competencies:
- Negotiating Agreements
- Driving Results
- Communicating Effectively
- Customer Centricity
- Project Management
- Strategic Thinking
- Self and Team Management
- Solving Complex Problems
- Thinking Broadly
- Planning & Decision Making
- Brand Management
- New Product Development
- Knowledge of Trade Contracts and Agreements
Application Closing Date
Not Specified.
Method of Application
Interested and qualified candidates should:
Click here to apply online