Adexen Recruitment Agency is mandated by a multinational FMCG group, to recruit suitably qualified candidates to fill the position below:
Job Title: Brand Manager
Job Reference: 1406
Location: Lagos
Industry: FMCG
Function: Commercial & Communication
Job Description
- Develop, manage and sustain a profitable Brand.
Responsibilities
Brand Management:
- Define brand year plan in line with overall marketing strategy and objectives.
- Manage Integrated Marketing Plans (IMP) and the resulting commercial programs.
- Set monthly sales targets and increase profit.
- Manage New Product Introduction (NPI).
- Assist in monitoring market developments, own and competitive brand/SKU performances and initiate activities/projects to ensure quality, profitability, brand equity and growth of net sales and market share.
- Manage all below-the-line promotion activities and development of above-the-line campaigns.
New Product Development:
- Assist in developing brand/product line-extensions from conception to market introduction with support activities.
- Monitor market development, competitive brands performance, initiate projects to ensure quality, profitability, brand equity and growth of net sales and market shares.
- Track, analyze and evaluate all brands and trade initiatives to ensure business targets are met.
- Develop and update generic planograms and success benchmarks aligned to brand strategy.
Agency Management:
- Brief and debrief agencies regarding creative proposals.
- Advertising & Promotion Budget Management:
- Effectively manage A&P budget.
Expectations
- Bachelor's Degree in any discipline. Master's Degree is an added advantage.
- 5 years’ experience as a brand manager preferably in a multinational FMCG.
- Analytical skill.
- Excellent networking and interpersonal skill.
- Good presentation skill.
- Must be a Nigerian citizen with sound knowledge of the business terrain.
Application Closing Date
Not Specified.
How to Apply
Interested and qualified candidates should:
Click here to apply online