Airtel Nigeria (Airtel Networks Limited), a leading mobile telecommunication services provider in Nigeria and a member of Airtel Africa Group, is committed to providing innovative, exciting, affordable and quality mobile services to Nigerians, giving them the freedom to communicate, rise above their daily challenges and drive economic and social development.
Airtel Nigeria is recruiting to fill the position below:
Job Title: Manager, Brand and Mass Segment
Job ID: 6718928
Location:- Nigeria
Job Description
Job Purpose
- To achieve business goals and brand saliency by championing activation Events and sponsorship platforms for national and regional roll out in line with the overall brand strategy
- To ensure efficient , effective and seamless execution of Events and Sponsorship platforms end to end for regional and pan Nigeria exposure
- Ensure effective activation & implementation of point of sale merchandising in formal & informal trade channels
Key Responsibilities
Branding Execution
- Support the execution of strategic Branding
- Develop innovative ways of ensuring the brand is visible at POS and in market
- Guide and support regional and Zonal teams on building and sustaining superior Events branding
- Training of team on Branding standards
- Ensure Top Of Mind Awareness (TOMA) target is achieved within given timelines.
Sponsorships and Experiential Execution
- Identify any leveraging suitable sponsorships opportunities for national roll out to help project brand visibility / generate ROI
- Activate/Execute agreed platforms in line with objectives and brand guidelines
Product Launch Execution
- Support the team to design appropriate launch plans for all new products at the national level ensuring speed and reach to the regions
Dimension
- POS Visibility
- Brandng Presence/Saliency
- ROI Sponsorships & Events
- TOMA
- Brand Affinity
Desired Skills & Experience
- A recognized university degree
- MBA is an added advantage
- Minimum of 8 years working experience in Brands & Communications
- Local market knowledge and experience will be a key requirement
Behavioural Characteristics
- Achieving Business Success
- Delighting the customers
- Displaying Entrepreneurial Spirit
Application Closing Date
20th August, 2013
Method of Application
Interested and qualified candidates should
:
Click here to apply